Leading firm leverages AppFolio Property Manager Max to create value for its residents, investors, and business Northpoint X AppFolio Northpoint is on AppFolio Max SANTA BARBARA, Calif., July 16, 2025 (GLOBE NEWSWIRE) -- AppFolio (NASDAQ:APPF), the technology leader powering the future of the real estate industry, announced that it has been selected by Northpoint Asset Management to power its operations. Headquartered in Salt Lake City, UT, Northpoint is a full-service property management company for lon ...

Core Insights - AppFolio has introduced Realm-X Performers, an embedded generative AI designed to automate complex workflows in property management, enhancing experiences for residents, property managers, owners, and investors [1][5] - The 2025 AppFolio Property Management Benchmark Report highlights that maintaining high occupancy rates is the primary concern for property managers, indicating a need for improved performance solutions [2] - Realm-X Performers aim to close the performance gap in traditional property management systems, which focus on task management rather than delivering outcomes [2][5] Product Innovations - Realm-X Performers will be integrated into Realm-X Flows, AppFolio's workflow automation engine, to standardize processes and enhance operational speed, effectiveness, and consistency [4] - The Realm-X Leasing Performer automates the leasing process by managing inquiries, scheduling showings, and providing essential details to property managers [6] - The Realm-X Maintenance Performer autonomously diagnoses and prioritizes maintenance requests, creating work orders and logging summaries [6] Performance Outcomes - Since its launch, Realm-X has delivered tangible performance outcomes for AppFolio customers, with users reporting an average savings of 10 hours weekly on tasks [7][11] - Realm-X Messages have improved resident communications, saving users an average of 26 seconds per message [11] - Realm-X Flows has achieved a 73% higher lead-to-showing conversion rate compared to non-users [11] Future Outlook - The launch of Realm-X Performers signifies a transformative shift in the property management industry, enabling a focus on delivering real performance and value for all stakeholders [5][8] - AppFolio continues to innovate, with upcoming events like FUTURE: The Real Estate Conference, where further advancements will be unveiled [9]