Core Insights - Apple is expected to launch new products, including the M5 Pro and M5 Max MacBook Pro models, on January 28, coinciding with the introduction of the Apple Creator Studio suite [1][3][41] - The M5 Pro and M5 Max chips represent the most significant change in the M series history, focusing on enhanced GPU performance, with improvements of 35%-50% over the M4 [5][7][39] - A new budget MacBook is anticipated, featuring the A18 Pro chip and priced around $600, making it accessible for a broader audience [13][17] Product Launch Details - The new MacBook Pro models will maintain the same design as previous versions, with 14-inch and 16-inch sizes, but will feature upgraded chips [5][11] - The M5 series will utilize TSMC's new SoIC-MH technology, allowing for more flexible chip design and improved performance [9][11] - The budget MacBook is expected to replace the M1 MacBook Air, targeting users who need a cost-effective option for light tasks [15][17] Performance and Technology - The M5 Pro and M5 Max are projected to support multiple external displays, with the M5 Pro supporting at least two 6K displays and the M5 Max supporting four [11] - The new MacBook models will also include the N1 chip for Wi-Fi 7 and Bluetooth 6 support, enhancing connectivity options [11] - The upcoming displays are expected to feature a 120Hz ProMotion refresh rate and will be equipped with the A19 processor, similar to the iPhone 17 [21][23] Market Positioning - Apple's Mac revenue reached $8.7 billion, making it the fastest-growing hardware category for the company, while iPad sales have stagnated [36][39] - The introduction of a budget MacBook is seen as a strategic move to capture a larger market share, especially as competition from Windows laptops intensifies [39][41] - The Apple Creator Studio suite is positioned to compete with Adobe, enhancing the value proposition of the Mac ecosystem [41]