Core Viewpoint - Apple Inc. has launched AppleCare One, a new subscription service aimed at monetizing its growing user base and installed devices, providing enhanced protection for multiple Apple products [1][4]. Group 1: Product Launch Details - AppleCare One is priced at $19.99 per month and allows customers to protect three devices under one plan, with the option to add additional devices for $5.99 each [1][2]. - The service will go live on July 24 and covers a range of devices including iPhones, iPads, Macs, and Apple Watches [2]. - Key features of AppleCare One include unlimited repairs for accidents, battery coverage, theft and loss protection, and 24/7 priority support from Apple experts [3]. Group 2: Comparison with Existing Services - AppleCare One is similar to the existing AppleCare+ plan but offers additional features, such as the ability to add older devices (up to four years old) to the protection plan [3][5]. - The new plan increases the number of claims for lost and stolen devices from two to three per year [5]. Group 3: Financial Implications - Apple's Services segment reached a record high of $26.65 billion in the second quarter, up from $23.87 billion in the same quarter the previous year, indicating strong growth potential [5]. - The introduction of AppleCare One may enhance Apple's ability to generate high-margin recurring revenue from its device holders [6].

Core Insights - Apple is launching a new product insurance plan called AppleCare One, aimed at bundling coverage for up to three devices as part of its strategy to increase subscription revenue [1] - The service will charge customers $20 per month and includes battery replacement, 24/7 customer support, and coverage for accidental damage such as drops and spills [1] - Additional devices can be added to the plan for an extra $6 per month, and registration can be done via iPhone, iPad, Mac, or in-person at retail stores [1] - Currently, this service is limited to the United States and is set to be widely launched on Thursday [1]

Core Point - Apple is launching a new insurance plan called AppleCare One, which allows bundling coverage for up to three devices [1] Summary by Category Product Offering - AppleCare One includes battery replacement, 24/7 customer support, and accidental damage coverage [1] - The monthly fee for AppleCare One is $20, with an additional $6 per month for each extra device [1] - The plan covers various Apple products, including iPhone, iPad, and Mac, and includes theft and loss protection [1] - Coverage can be added for existing products purchased up to four years ago [1]

Product & Service - Apple launches a new AppleCare One subscription for $19.99 per month [1] - The subscription covers up to three devices [1]