Core Insights - Armada, a skiing brand under Amer Sports, officially launched in China, indicating the company's strategic expansion in the Chinese skiing market [1] - The brand was founded in 2002 by five professional skiers and three photographers, focusing on freestyle skiing and backcountry gear, targeting a niche market that is currently on the rise [1] - The launch includes multiple physical retail locations across China, such as Changbai Mountain, Jilin Beidahu, and Xinjiang, showcasing Amer Sports' commitment to deepening its presence in the skiing sector [1] Company Strategy - The introduction of Armada represents a significant addition to Amer Sports' brand portfolio in China, reflecting a broader strategy to capture the growing interest in skiing [1] - The expansion into the Chinese market is not merely a brand extension but signifies Amer Sports' ambition and strategic approach to the skiing industry in the region [1]