Financial Data and Key Metrics Changes - The company's net revenues for Q1 2025 grew by 29.8% year over year but fell by 8.6% quarter over quarter [28] - Adjusted net income for Q1 2025 was RMB 345 million, representing a 32.3% increase year over year [33] - Adjusted EBITDA for Q1 2025 was up by 33.8% year over year [33] - Gross margin of hotel businesses expanded to 36.6% in Q1 2025 from 34.1% in the same period of 2024 [30] - Gross margin of retail business expanded to 51.4% in Q1 2025 from 50.5% in the same period of 2024 [31] Business Line Data and Key Metrics Changes - Hotel operating costs increased by 11.2% year over year due to variable costs associated with hotel network expansion [30] - Revenues from monetized hotels were RMB 1,032 million, up by 23.5% year over year [28] - Retail business revenue reached RMB 845 million, up 70.9% year over year [17] Market Data and Key Metrics Changes - RevPAR reached RMB 304.4 in Q1 2025, representing 92.8% of its level in the same period of 2024 [7] - Occupancy rate (OCC) reached 95.8% and Average Daily Rate (ADR) stood at 97.2% compared to the same period in 2024 [8] Company Strategy and Development Direction - The company is committed to advancing the strategic initiative of establishing 2,000 premier hotels, enhancing brand awareness and product offerings [6][7] - Focus on product innovation and experiential upgrades to cater to younger consumers in the midscale segment [14][15] - The company aims to maintain a balance between quality and expansion, ensuring sustainable high-quality growth [10][47] Management's Comments on Operating Environment and Future Outlook - The management noted fluctuations in China's domestic travel market amid a complex macro environment, presenting both challenges and opportunities [6] - There is an expectation of easing RevPAR pressure in Q2 compared to Q1, but considerable uncertainty remains for the full year [40] - The company plans to adopt a more balanced revenue management strategy to build long-term brand value [41] Other Important Information - The company declared its first cash dividend in 2025 of US$0.14 per ordinary share, totaling approximately US$58 million [34] - A three-year share repurchase program was announced, allowing for repurchases of up to US$400 million [34] Q&A Session Summary Question: Performance of RevPAR since Q2 and outlook for the full year - Management indicated that RevPAR decreased by 7.2% year over year in Q1, with expectations of easing pressure in Q2, but full-year performance remains uncertain [38][40] Question: New signings momentum and hotel openings for 2025 - Management confirmed a positive signing momentum and maintained a full-year opening guidance of 500 new hotels [43][46] Question: Update on retail business revenue growth and full-year guidance - Management raised the full-year retail revenue growth forecast to 50% year over year, citing strong performance and product launches [50][52] Question: Considerations behind dividend and share buyback program - Management emphasized a commitment to long-term value creation and rewarding shareholders through dividends and share repurchases [55][57] Question: Progression of upscale brands and new product strategies - Management announced the upcoming opening of the Sahe flagship hotel and detailed strategies for the upper midscale and midscale segments [61][63]

Financial Data and Key Metrics Changes - The company's net revenue for Q4 2024 grew by 38.5% year-over-year to RMB 2,084 million, and for the full year 2024, it increased by 55.3% year-over-year to RMB 7,248 million [37][38] - Adjusted net income for Q4 2024 was RMB 333 million, representing a 49.9% increase year-over-year, while adjusted EBITDA for the same period was RMB 443 million, up by 76.5% year-over-year [47] - The adjusted net profit margin for the full year 2024 was 18%, a decrease of 1.4 percentage points year-over-year, and the adjusted EBITDA margin was 24.4%, a decrease of 1.5 percentage points year-over-year [48][72] Business Line Data and Key Metrics Changes - Revenues from manachised hotels for Q4 2024 were RMB 1,106 million, up by 30% year-over-year, while revenues from leased hotels declined by 15.9% year-over-year to RMB 164 million [38][39] - Retail business revenues for Q4 2024 reached RMB 765 million, reflecting an 85.6% year-over-year increase, and for the full year, retail revenues increased by 126.2% year-over-year to RMB 2,198 million [40] Market Data and Key Metrics Changes - The number of hotels in operation increased to 1,619 by the end of Q4 2024, representing a 33.8% year-over-year growth, with 471 new hotels opened during the year [14][37] - The retail business maintained strong growth momentum, with full-year GMV reaching RMB 2.59 billion, a 127.7% year-over-year increase [19] Company Strategy and Development Direction - The company aims to achieve its strategic goal of 2,000 premier hotels by the end of 2025, with plans to open 500 new hotels in 2025 [58] - The retail business is expected to grow by no less than 35% year-over-year in 2025, driven by product innovation and expansion [68] Management's Comments on Operating Environment and Future Outlook - Management noted uncertainties and challenges in 2025, particularly regarding RevPAR, but expressed confidence in revenue growth due to the expanding hotel network and retail business [53][54] - The company plans to optimize its cost structure and improve management efficiency to stabilize profit margins despite changes in revenue structure [72] Other Important Information - The company has committed to a three-year annual dividend plan, distributing no less than 50% of the previous financial year's net income [87] - By the end of 2024, registered individual members surpassed 89 million, representing year-over-year growth of more than 40% [31] Q&A Session Summary Question: Can you share some colors about the hotel's performance on RevPAR in Q1 2025? - Management expects a year-on-year decline in Q1 RevPAR of mid- to high single digits due to seasonal factors and a high base effect from 2024 [52] Question: What is your guidance on hotel openings and signings in 2025? - The company expects to open 500 new hotels in 2025 and anticipates strong performance in new signings due to active demand in the franchise market [58][60] Question: What are the plans for the retail business in 2025? - The retail business aims for a revenue growth of no less than 35% year-over-year in 2025, focusing on product R&D and innovation [68] Question: How do you guide the margin channel for 2025? - Management anticipates that the adjusted net profit margin will remain relatively stable, with the retail business operating profit margin expected to stay at a similar level in 2025 [72][74] Question: What are the plans for hotel closures in 2025? - The company will maintain a similar pace of closures in 2025, focusing on property quality and operational performance [86][87]