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蓝牙亚洲大会回归中国背后:蓝牙的“中国身份”与市场新变量
经济观察报· 2025-05-25 11:11
Core Viewpoint - The Bluetooth Special Interest Group (SIG) is re-establishing its presence in China by setting up a local entity and forming a member group to better serve its significant Chinese membership base, which represents about 7% of its global members and produces 50% of Bluetooth chips worldwide [2][4][5]. Group 1: Strategic Importance of China - China plays a crucial and strategic role in the Bluetooth ecosystem, with 6,000 member companies, making it the second-largest country in terms of membership [4]. - The establishment of Bluetooth Technology (Beijing) Co., Ltd. aims to provide new resources and support for Chinese member companies in technology development, product certification, and market promotion [5][6]. - SIG's local team will be empowered to make decisions to better address the unique needs of Chinese members, enhancing operational efficiency [6]. Group 2: Localized Operations and Member Engagement - SIG plans to form a China member group to facilitate collaboration among Chinese companies and gather feedback on market needs [6][10]. - The organization has launched a WeChat account to improve communication and engagement with local members [6]. - The UnPlugFest interoperability testing event was opened to developers for free, indicating SIG's commitment to fostering local innovation [6]. Group 3: Market Dynamics and Competition - The emergence of local wireless connection technologies, such as the StarFlash Alliance led by Huawei, poses a competitive challenge to Bluetooth technology [8][9]. - The StarFlash technology aims to innovate in short-range communication, targeting applications in smart homes, automotive, and manufacturing [9]. - SIG acknowledges the competition and sees it as an opportunity to evolve and adapt in a dynamic market [8]. Group 4: Growth Projections and Application Areas - Bluetooth device shipments are projected to reach 5 billion in 2025 and 8 billion by 2029, indicating significant market growth [13]. - Key application areas for Bluetooth include audio devices, PC peripherals, wearable technology, and industrial applications, with substantial growth expected in each segment [13][14]. - The Bluetooth asset tracking market is anticipated to reach 245 million units in 2025, showcasing its expanding industrial applications [14]. Group 5: Technological Advancements - SIG is focusing on enhancing Bluetooth's core capabilities, including transmission speed, connection distance, and power consumption, to meet evolving market demands [15]. - New technologies such as Auracast™ for audio sharing and Channel Sounding for precise location tracking are being developed to enhance user experience [15][16]. - High Throughput Data (HDT) technology is expected to significantly improve data transmission speeds, with projections of up to 8 Mbps [16][17].
蓝牙亚洲大会回归中国背后:蓝牙的“中国身份”与市场新变量
Jing Ji Guan Cha Bao· 2025-05-25 10:18
Core Insights - Bluetooth technology is a critical global connectivity standard, with over 5.3 billion devices relying on it annually, supported by the Bluetooth Special Interest Group (SIG) comprising over 41,000 companies [2][3] - The establishment of Bluetooth Technology (Beijing) Co., Ltd. marks SIG's commitment to deepen its engagement in the Chinese market, which is home to approximately 6,000 member companies and produces 50% of the world's Bluetooth chips [2][4] - SIG aims to enhance local support and decision-making through the establishment of a "China Member Group" and a local team that can respond to the unique needs of Chinese members [4][5] Market Dynamics - The Chinese market plays a strategic role in the Bluetooth ecosystem, with SIG recognizing its importance and planning to invest further in local operations [3][4] - The competitive landscape includes emerging local technologies, such as the Star Alliance led by Huawei, which aims to innovate in short-range wireless communication [6][7][8] - SIG's recent initiatives reflect a shift from a remote operational model to a more localized approach, emphasizing collaboration and responsiveness to market changes [5][10] Future Projections - Bluetooth device shipments are projected to reach 8 billion by 2029, with significant growth expected in audio devices, PC peripherals, and wearable technology [10][11] - The Bluetooth asset tracking market is anticipated to see a shipment of 245 million tags by 2025, indicating strong penetration in commercial and industrial applications [11][12] - New technological advancements, such as Auracast™ for audio sharing and enhancements in data transmission speeds, are being developed to maintain Bluetooth's competitive edge [12][13] Strategic Intent - SIG's focus on localizing its organizational structure aims to enhance its ability to adapt to the fast-paced technological landscape in China [10][13] - The organization is exploring new frequency bands to improve Bluetooth's performance, ensuring its relevance in a rapidly evolving market [13] - The success of these strategies will be measured by the ability of Bluetooth member companies in China to leverage these advancements for competitive advantage [13]