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Meet autistic Barbie: the newest Mattel doll launched in line intended to celebrate diversity
Fortune· 2026-01-12 12:34
Core Perspective - Mattel Inc. is launching an autistic Barbie to enhance diversity within its product line, which already includes dolls representing various disabilities and backgrounds [1][7]. Development Process - The autistic Barbie was developed over 18 months in collaboration with the Autistic Self Advocacy Network to accurately reflect the experiences of autistic individuals [2]. - The development faced challenges due to the wide range of autism behaviors and traits, which are not always visible [3]. Design Features - The doll features eyes that shift slightly to the side to represent avoidance of direct eye contact, articulated elbows and wrists for stimming behaviors, and a dress designed for comfort [3][5]. - The chosen outfit is an A-line dress with short sleeves and flat shoes to promote stability, along with accessories like a fidget spinner and noise-canceling headphones [5]. Representation and Inclusivity - The new Barbie also includes facial features inspired by Mattel employees in India, aiming to represent underrepresented segments of the autistic community [6]. - The Barbie Fashionistas line has previously introduced dolls with Down syndrome and Type 1 diabetes, showcasing a commitment to diverse body types and backgrounds [7]. Market Availability - The autistic Barbie will be available online and at Target stores for a suggested retail price of $11.87, with Walmart expected to carry it starting in March [8]. Autism Prevalence - The CDC reported that the estimated prevalence of autism among 8-year-old children in the U.S. is 1 in 31, with higher rates among certain racial and ethnic groups and a significantly higher prevalence in boys compared to girls [9].
Mattel adds an autistic Barbie to doll line
ABC News· 2026-01-12 06:16
This photo provided by Mattel Inc. shows the new autistic Barbie doll. (Mattel Inc. via AP)NEW YORK -- Mattel Inc. is introducing an autistic Barbie on Monday as the newest member of its line intended to celebrate diversity, joining a collection that already includes Barbies with Down syndrome, a blind Barbie, a Barbie and a Ken with vitiligo, and other models the toymaker added to make its fashion dolls more inclusive. Mattel said it developed the autistic doll over more than 18 months in partnership with ...