Core Viewpoint - Investment banks UBS and Piper Sandler have raised their target stock prices for AppLovin (APP.US) due to the company's strong business execution and anticipated growth in its Axon 2.0 platform [1][2] Group 1: Analyst Insights - UBS analyst Chris Kuntarić expects AppLovin to enhance the efficiency of its Axon 2.0 platform through dual expansion initiatives, which will lead to an increase in valuation multiples and earnings forecasts [1] - Kuntarić raised AppLovin's target price significantly from $540 to $810, maintaining a "Buy" rating and listing it as a preferred stock [1] - Piper Sandler analyst James Callahan shares a similar optimistic outlook, particularly regarding the upcoming launch of the Axon advertising management platform [1] Group 2: Market Feedback - Market research following the second-quarter earnings report indicates that online advertising clients have solid demand for recommended projects, with opportunities to expand recognition among Fortune 1000 brand agents [1] - In the mobile gaming sector, no factors have been identified that could undermine AppLovin's industry leadership [1] - Callahan noted that AppLovin is entering a market that could expand approximately 20 times, with early signs suggesting it may become a leading advertising platform despite potential challenges [1]