We talk about the draw downs and oftentimes those draw downs can trigger behavior whether it is about kind of getting in at the right time or out at the right time. We know that timing the market is one of the toughest things to do for any investor out there. To that point, Brian, what I'd like to do is talk about one of the larger ETFs in terms of AUMUM that this product that Innovator is putting out, and that's the BE alt, the BALT ETF, which is basically >> an S&P 500 tracking instrument that puts those ...

Acquisition and Expansion - Goldman Sachs agreed to acquire Innovator Capital Management, a provider of defined outcome ETFs, for approximately $2 billion [1] - The acquisition expands Goldman Sachs Asset Management's (GSAM) product offerings, particularly in actively managed ETFs and defined outcome/income-oriented ETFs [2] Demand and Growth of Defined Outcome ETFs - Client conversations reveal increasing interest in Buffer ETFs and defined outcome ETFs [3] - The defined outcome ETF category, invented in 2018, has experienced a cumulative average growth rate of approximately 60% over the past 5 years [5] - Research suggests the defined outcome ETF category could grow by four to five times over the next 5 years [5] Features and Benefits of Defined Outcome ETFs - Defined outcome ETFs can provide downside protection and a smoother investment experience while maintaining equity exposure [7] - These ETFs can be used to gradually re-enter the market and build a diversified portfolio aligned with specific investment goals [8] - The defined outcome category includes income-oriented strategies for yield enhancement and targeted buffer strategies for downside protection [9] - Innovation in the defined outcome space includes dual directionals and auto callables, offering institutional-level strategies through ETF technology [10][11] Example ETF Performance - The Innovator Defined Wealth Shield ETF (BALT) has more than doubled the performance of the S&P 500 in a one-year period [6]