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Visa Offers Support to New EU Digital Wallet Projects
PYMNTS.com· 2025-12-02 17:36
Core Insights - Visa has launched three new digital wallets in Europe in collaboration with BBVA, Klarna, and Vipps MobilePay, with a pilot project with BANCOMAT planned for early 2026 [2][3] - The new wallets utilize near field communication (NFC) technology for host card emulation (HCE) on iOS wallets, marking a significant advancement in mobile payment options [2][3] Industry Trends - The EU's Digital Markets Act has facilitated a major regulatory shift, allowing third-party wallets to access NFC technology, which is expected to enhance competition and innovation in mobile payments [3] - Mobile payments currently account for 59% of all eCommerce transactions in Europe, projected to rise to 75% by 2030, with 32% of Europeans relying solely on mobile wallets for purchases [3] Company Developments - BBVA Pay in Spain is the first wallet globally to integrate Visa's Token Service using Visa's software developer toolkit, enhancing security by replacing sensitive card information with a secure digital token [4] - Klarna is expanding its app into 14 new European markets, enabling tap-to-pay capabilities through its collaboration with Visa [4] - Vipps MobilePay has launched a Visa co-badged wallet in Norway, with plans to expand to Denmark, Finland, and Sweden [5]