Core Insights - Behr Paint Company has announced Hidden Gem (N430-6A) as its 2026 Colour of the Year, described as a smoky jade that balances grounding and energizing qualities [1][2] - The colour reflects a growing consumer desire for unconventional colours that evoke wonder in everyday spaces, with 78% of Canadians believing that paint colours can impact confidence [2][9] Product and Market Positioning - Hidden Gem is part of the BEHR® 2026 Colour Trends Palette, which includes a variety of trend-forward colours emphasizing warmth, comfort, and playfulness [4] - The palette features grounding earth tones, deep jewel tones, and relaxed pastels, catering to diverse styles from traditional to modern [4] Consumer Engagement and Promotions - Behr Paint is running a promotional contest offering a chance to win $50,000 USD for customers who purchase any BEHR® product and follow the brand on social media [5] - The company emphasizes the versatility of Hidden Gem, suitable for various applications from residential to commercial spaces [3][6] Company Background - Founded in 1947, Behr Paint Company is a leading manufacturer of paints and related products in North America, known for its commitment to quality and innovation [8][10] - The company operates under the BEHR®, KILZ®, and WHIZZ® brands, serving both DIYers and professional contractors [8]

Core Insights - Behr Paint Company has announced "Hidden Gem" (N430-6A) as the 2026 Color of the Year, described as a smoky jade that balances grounding and energizing qualities [1][2] - The color reflects a growing consumer desire for unconventional colors that evoke a sense of wonder in everyday spaces, with 82% of Americans believing that paint colors can impact confidence [2][9] Company Overview - Behr Paint Company is one of the largest manufacturers of architectural paints and stains in the U.S. and Canada, offering a wide range of products for both professionals and DIY users [10] - The company is a subsidiary of Masco Corporation, listed on NYSE under the ticker MAS [10] Product Offering - "Hidden Gem" is part of the BEHR® 2026 Color Trends Palette, which includes a variety of colors that emphasize warmth, comfort, and playfulness, featuring earth tones, jewel tones, and pastels [4] - BEHR® products, including the 2026 Color of the Year, are available in several lines such as BEHR DYNASTY®, BEHR MARQUEE®, BEHR ULTRA®, and BEHR PREMIUM PLUS®, sold at The Home Depot [6] Marketing and Consumer Engagement - To promote the 2026 Color of the Year, Behr Paint is running a sweepstakes offering a chance to win $50,000 for customers who purchase any BEHR® product [5] - Research indicates that more than half of Americans find a room painted with Hidden Gem captivating (58%), and two-thirds believe it would create a unique and peaceful environment [9]