Core Insights - Macy's Inc. has strengthened its digital presence in Q2 of fiscal 2025, with online growth being a key element of its Bold New Chapter strategy, achieving 2.2% comparable sales growth, the strongest in the past 12 quarters [1][8] - The integration of digital convenience with in-store experiences has been central to Macy's progress, with improvements in website and mobile usability leading to the highest second-quarter Net Promoter Score on record [2] - Macy's Marketplace and the off-price "Backstage" online offering have significantly contributed to quarterly results, attracting younger, value-conscious shoppers and enhancing cross-channel traffic [3] Digital Strategy and Customer Engagement - Investments in digital platforms have transformed macys.com into a more product- and story-focused site, emphasizing trend-driven curation and discovery [2] - The broader digital ecosystem, supported by strategic brand partnerships, resonates with consumers seeking convenience and quality [3] - Luxury banners like Bloomingdale's and Bluemercury have also supported digital expansion, with Bloomingdale's achieving its fourth consecutive quarter of comparable sales growth [4] Future Outlook - Macy's plans to leverage omni-channel strategies and data-driven personalization to sustain profitable growth, aiming to connect physical retail with an efficient online marketplace [5] - The Zacks Consensus Estimate for Macy's fiscal 2025 earnings implies a year-over-year decline of 25.8%, while fiscal 2026 indicates a slight uptick of 0.1% [10] Valuation and Performance - Macy's shares have gained 44.6% in the past three months, outperforming the industry's growth of 38.3% [6] - The company is trading at a forward 12-month price-to-sales ratio of 0.22X, below the industry average of 0.43X, with a Value Score of A [7]