Core Insights - Macy's Inc. has strengthened its digital presence in Q2 of fiscal 2025, with online growth being a key element of its Bold New Chapter strategy, achieving 2.2% comparable sales growth, the strongest in the past 12 quarters [1][8] - The integration of digital convenience with in-store experiences has been central to Macy's progress, with improvements in website and mobile usability leading to the highest second-quarter Net Promoter Score on record [2] - Macy's Marketplace and the off-price "Backstage" online offering have significantly contributed to quarterly results, attracting younger, value-conscious shoppers and enhancing cross-channel traffic [3] Digital Strategy and Customer Engagement - Investments in digital platforms have transformed macys.com into a more product- and story-focused site, emphasizing trend-driven curation and discovery [2] - The broader digital ecosystem, supported by strategic brand partnerships, resonates with consumers seeking convenience and quality [3] - Luxury banners like Bloomingdale's and Bluemercury have also supported digital expansion, with Bloomingdale's achieving its fourth consecutive quarter of comparable sales growth [4] Future Outlook - Macy's plans to leverage omni-channel strategies and data-driven personalization to sustain profitable growth, aiming to connect physical retail with an efficient online marketplace [5] - The Zacks Consensus Estimate for Macy's fiscal 2025 earnings implies a year-over-year decline of 25.8%, while fiscal 2026 indicates a slight uptick of 0.1% [10] Valuation and Performance - Macy's shares have gained 44.6% in the past three months, outperforming the industry's growth of 38.3% [6] - The company is trading at a forward 12-month price-to-sales ratio of 0.22X, below the industry average of 0.43X, with a Value Score of A [7]

Core Insights - Macy's Inc. experienced its strongest comparable sales growth in 12 quarters during the second quarter, with positive performance across its three department store brands: Macy's, Bloomingdale's, and Bluemercury [1][4]. Group 1: Sales Performance - The Macy's nameplate recorded a year-over-year growth in comparable sales of 1.2% across all stores and 1.5% at go-forward stores, which are those not planned for closure [4]. - Bloomingdale's achieved a 5.7% increase in comparable sales, marking its fourth consecutive quarter of growth, while Bluemercury reported a 1.2% increase, its 18th consecutive quarter of gains [6]. Group 2: Strategic Initiatives - The company's growth is attributed to "substantive enterprise-wide improvements" under its "A Bold New Chapter" strategy, which aims to modernize operations and enhance customer experience [2][3]. - The strategy includes closing underperforming locations and investing in areas with growth potential, leading to a more focused and profitable store base [5]. Group 3: Future Outlook - Macy's Inc. raised its 2025 guidance for comparable sales to a range of down 1.5% to down 0.5%, an improvement from the previous guidance of down 2% to down 0.5% [7]. - The company acknowledges the resilience of its customer base but remains cautious about potential impacts from tariffs on demand, suggesting a more selective consumer behavior in future guidance [8].