Core Insights - The eighth China International Import Expo (CIIE) marks the debut of Hema's Western-style food private brand, Bello Vitahouse, which focuses on developing Western cuisine tailored to local Chinese tastes [1] - Hema's import strategy has evolved from "global sourcing" to "global manufacturing," enhancing supply chain efficiency and customization [2] - Hema has established partnerships with leading food companies worldwide to create products that meet domestic consumer preferences, transitioning from a "global buyer" to a "product manager" role [3] Group 1: Bello Vitahouse Launch - Bello Vitahouse aims to cater to Chinese consumers with imported products like pasta, ice cream, chocolate gift boxes, and Western ham, sourced from over ten countries including Italy and France [1] - The brand's strategy leverages Hema's understanding of Chinese consumer behavior to ensure repeat purchases [1] Group 2: Supply Chain and Product Development - Hema's recent collaboration with Spanish olive oil brand, Rey Juan Carlos, focuses on developing olive oil suitable for Chinese cooking methods, reflecting the brand's commitment to adapting products for local tastes [2] - The introduction of a new high-smoke-point olive oil product demonstrates Hema's ability to innovate based on consumer cooking habits [2] Group 3: Market Expansion and New Partnerships - Hema has expanded its import network, launching new products from various countries, including Japan's Fujiya and Chilean cherries, emphasizing its role as a primary launch channel for international brands [4][5] - A strategic partnership with New Zealand's Silver Fern Farms aims to supply high-quality beef and lamb, responding to the growing demand for healthy protein sources in China [5][6] Group 4: Product Innovation and Consumer Trends - Hema's successful launch of a multi-layer Gelato ice cream has seen over 100% month-on-month sales growth, showcasing its ability to create popular products [3] - The company is committed to reducing sugar content in products to align with local consumer preferences, indicating a focus on health-conscious offerings [3]