Core Insights - The eighth China International Import Expo (CIIE) marks the debut of Hema's Western-style food private brand, Bello Vitahouse, which focuses on developing Western cuisine tailored to local Chinese tastes [1] - Hema's import strategy has evolved from "global sourcing" to "global manufacturing," enhancing supply chain efficiency and customization [2] - Hema has established partnerships with leading food companies worldwide to create products that meet domestic consumer preferences, transitioning from a "global buyer" to a "product manager" role [3] Group 1: Bello Vitahouse Launch - Bello Vitahouse aims to cater to Chinese consumers with imported products like pasta, ice cream, chocolate gift boxes, and Western ham, sourced from over ten countries including Italy and France [1] - The brand's strategy leverages Hema's understanding of Chinese consumer behavior to ensure repeat purchases [1] Group 2: Supply Chain and Product Development - Hema's recent collaboration with Spanish olive oil brand, Rey Juan Carlos, focuses on developing olive oil suitable for Chinese cooking methods, reflecting the brand's commitment to adapting products for local tastes [2] - The introduction of a new high-smoke-point olive oil product demonstrates Hema's ability to innovate based on consumer cooking habits [2] Group 3: Market Expansion and New Partnerships - Hema has expanded its import network, launching new products from various countries, including Japan's Fujiya and Chilean cherries, emphasizing its role as a primary launch channel for international brands [4][5] - A strategic partnership with New Zealand's Silver Fern Farms aims to supply high-quality beef and lamb, responding to the growing demand for healthy protein sources in China [5][6] Group 4: Product Innovation and Consumer Trends - Hema's successful launch of a multi-layer Gelato ice cream has seen over 100% month-on-month sales growth, showcasing its ability to create popular products [3] - The company is committed to reducing sugar content in products to align with local consumer preferences, indicating a focus on health-conscious offerings [3]

Core Insights - Hema has established a strategic partnership with Spanish olive oil brand Baron, focusing on the development and production of olive oil and grape seed oil tailored for Chinese cooking [1][4] - Hema's new Western food brand, Bello Vitahouse, aims to create products that cater to local tastes, having launched items like olive oil, Gelato ice cream, pasta, and chocolate [1][6] - The collaboration with Baron reflects Hema's evolution from a global buyer to a product manager, emphasizing the importance of understanding Chinese consumer preferences [1][4] Company Developments - Hema's partnership with Baron began in 2017, with a notable increase in olive oil consumption among Hema's users compared to market averages, indicating strong consumer acceptance and purchasing power [4] - The introduction of a new high smoke point olive oil product is designed to meet the Chinese cooking style, allowing for high-temperature cooking while retaining nutritional value [5] - Hema's imported direct procurement sales have increased by 40% year-on-year, bolstered by favorable national import policies, enhancing confidence among partners [5] Product Innovations - Bello Vitahouse has developed two innovative Gelato ice cream products that combine Gelato with cookie crumbs, achieving significant sales growth of over 100% month-on-month [6] - The company is actively adjusting product formulations to reduce sugar content in response to local consumer preferences, which differ from international markets [6] - Hema plans to introduce more ice cream products that align with domestic consumer tastes in the coming year, building on the success of the current offerings [6]

Core Insights - Hema has established a strategic partnership with Spanish olive oil brand Baron to develop and produce a range of oils suitable for Chinese cooking [1][3] - Hema's new Western food brand, Bello Vitahouse, aims to create products that cater to local tastes, including olive oil, Gelato ice cream, pasta, and chocolate [1][3] - The collaboration with Baron reflects Hema's evolution from a global buyer to a product manager, focusing on creating products that resonate with Chinese consumers [3] Partnership Details - The partnership with Baron began in 2017, and Hema's user base shows a significantly higher penetration rate for olive oil consumption compared to the market average [3][4] - A new high-smoke-point olive oil has been developed to meet Chinese cooking preferences, maintaining the nutritional benefits of extra virgin olive oil while enhancing its stability at high temperatures [4] Sales Performance - Hema's direct import sales have increased by 40% year-on-year, bolstered by favorable national import policies, which encourage international brands to deepen their presence in the Chinese market [4] - The introduction of two innovative Gelato ice cream products has led to a monthly sales growth exceeding 100%, making them star products in Hema's ice cream category [5][7] Consumer Preferences - Hema is actively adjusting product formulations to align with local consumer preferences, particularly in reducing sugar content in desserts, which differs from international markets [7] - The success of the new Gelato products has strengthened the confidence of overseas partners in collaborating with Hema to create more products tailored to Chinese consumers [7]