Core Insights - Gap Inc. is making significant moves into the beauty and accessories sectors, which are seen as "sleeper categories" with substantial growth potential [2][6] - The company has appointed experienced professionals from the beauty and fashion industries to lead these initiatives, indicating a serious commitment to these categories [2][6] Beauty Sector - Deb Redmond, a former Nordstrom beauty merchant, has been appointed as the general manager of beauty at Gap Inc., reporting to Chief Business and Strategy Officer Eric Chan [6] - The beauty business will initially launch at Old Navy, with plans to introduce beauty and personal care products in 150 stores this fall, marking a test phase before broader expansion [3][6] - Analysts express skepticism about launching beauty products at a value-first brand like Old Navy, suggesting that the Gap brand would be a more authentic starting point for beauty [4] Accessories Sector - Michele Parsons, with a background in brands like Kate Spade and Coach, has been appointed as the general manager of accessories, also reporting to Chan [6] - Accessories are viewed as a natural extension of Gap's apparel offerings, with high-margin potential that can enhance the overall shopping experience [5][7] - Analysts emphasize the importance of a curated and innovative assortment of accessories to avoid over-assortment and margin erosion, highlighting the need for strong design and quality materials [5][7]