This story was originally published on Restaurant Dive. To receive daily news and insights, subscribe to our free daily Restaurant Dive newsletter. Restaurant Brands International announced a series of strategic initiatives on Thursday during an investor day that are meant to extend and expand on the success of its Reclaim the Flame brand renewal at Burger King. Those plans include changes to its core menu items, broader operational use of artificial intelligence, extending its higher marketing fee rate an ...

This story was originally published on Restaurant Dive. To receive daily news and insights, subscribe to our free daily Restaurant Dive newsletter. Dive Brief: McDonald’s said Tuesday it will launch its Big Arch Burger on March 3 in the U.S. for a limited time, with the company calling it the “biggest and boldest burger yet.” The burger includes two quarter pound beef patties, three slices of melted white cheddar cheese, crispy and slivered onions, lettuce, pickles and toasted buns with sesame and pop ...

Group 1 - McDonald's ongoing strategy includes menu innovation, compelling value, and effective marketing to drive traffic and sales [3] - The return of the Snack Wrap in the U.S. and the introduction of McWings in Australia, along with the premium Big Arch burger, have shown strong performance [4] - The McCrispy Sandwich is gaining traction, and the company is testing various flavor combinations for new recipes [5] Group 2 - Analysts believe McDonald's and its franchisees are preparing for a spring or summer launch of CosMc's beverages, which could boost comparable sales in the mid-single-digit range [6] - A new menu category structure was created last year, focusing on beef, beverages, and chicken to enhance the overall customer experience [7] - McDonald's plans to expand its McCafe beverage lineup following a successful test in over 500 U.S. restaurants, with beverages representing a $100 billion global opportunity [8]