Core Insights - The article discusses the introduction of Bitcoin gift cards by Fold, a fintech company, aiming to transform traditional gift cards into investment opportunities [2][3]. Company Overview - Fold, a fintech company, has launched the first-ever Bitcoin gift card in partnership with Blackhawk Network, a major gift card distributor in the U.S. [2] - The company was founded to make Bitcoin more accessible to everyday consumers, particularly millennials struggling to save [3]. Product Details - The Bitcoin gift card operates like a traditional gift card but allows recipients to redeem it for Bitcoin through the Fold app, which instantly credits their account [4]. - The process simplifies gifting crypto by eliminating the need for recipients to have a Bitcoin wallet or prior knowledge of Bitcoin [5]. User Benefits - Once redeemed, recipients can save, spend, or cash out their Bitcoin using the Fold app, providing flexibility in how they utilize their gift [6]. - Customers have earned over $90 million in Bitcoin rewards since Fold's inception, significantly surpassing traditional cash-back rewards [3].