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NETEASE INC(9999.HK):2Q25 MIXED; SUCCESSFUL SUMMER CAMPAIGNS
Ge Long Hui· 2025-08-16 10:46
Core Insights - The company reported a 9% YoY growth in total revenue to RMB27.9 billion, which was 2% below consensus expectations [3] - Operating profit increased by 30% YoY to RMB9.1 billion, also missing consensus by 1% [1] - Cash revenue reached RMB21.2 billion, reflecting a 20% YoY increase and beating forecasts by 3%, indicating successful summer campaigns [1] Financial Performance - Core online game revenue grew 15% YoY to RMB22.1 billion, slightly below consensus estimates [3] - Gross profit margin expanded to 64.7%, exceeding the consensus of 63.4% [3] - The company has a deferred revenue of RMB16.1 billion, which is a 28% YoY increase [3] Strategic Initiatives - The company is focusing on rejuvenating existing game portfolios and improving operational efficiency, prioritizing quality over quantity in game development [1] - Successful summer campaigns for key franchises such as Marvel Rivals and Where Winds Meet were highlighted, supported by strong operational capabilities [1] - Upcoming game launches include Destiny Rising and Diablo II, with a focus on cross-terminal global launches [1] Operational Adjustments - The company has streamlined its game development and marketing operations, leading to improved efficiency [1] - Significant increases in operating expenses (opex) by 6-8% were noted, particularly in sales and marketing (S&M) estimates, which were raised by 10-14% [2] Valuation and Outlook - The target price has been uplifted to US$153/HK$240 based on adjusted earnings per share and net cash [3] - The company has repurchased approximately 0.5 million shares and has a remaining buyback quota of US$3.0 billion until January 2026 [3]
NETEASE INC(9999.HK):1Q25 SOLID BEAT ESPECIALLY PROFIT;BEARING N-T FRUITS FROM EFFICIENCYORIENTED STREAMLINED ADJUSTMENTS
Ge Long Hui· 2025-05-16 17:40
Core Financial Performance - Core game revenue grew 15% YoY in 1Q25, exceeding consensus by 5% and BOCIe by 2% [1] - Total revenue increased by 7% YoY to RMB28.8 billion, 1% above consensus [3] - Adjusted net profit rose 32% YoY to RMB11.2 billion, significantly beating consensus expectations [1] Game Segment Performance - PC game revenue surged 85% YoY, while mobile game revenue declined by 4% YoY, with PC games outperforming BOCIe by 0% and mobile games by 3% [1][3] - Marvel Rivals, Where Winds Meet, Blizzard games, and Naraka: Bladepoint were key contributors to the strong PC game revenue [3] Profitability and Operational Efficiency - Gross profit margin (GPM) expanded to 64.1%, above consensus, with disciplined operating expenses, particularly a 33% YoY reduction in sales and marketing costs [3] - Operating profit grew 37% YoY, achieving a 36.2% operating profit margin, significantly surpassing consensus of 29.2% [3] Future Outlook and Adjustments - The company raised FY2025 adjusted profit forecast by 14%, estimating a 21% YoY increase to RMB40.5 billion [1] - FY2025-27 core online game revenue forecasts were uplifted by 2-3%, reflecting a 0-2% rise in PC games and a 3% increase in mobile games [2] Shareholder Returns and Buyback - The company repurchased approximately 0.4 million shares this quarter and has a remaining buyback quota of US$3.1 billion until January 2026 [3] - Regular quarterly dividends of 30% were distributed [3] Valuation and Target Price - The target price was raised to US$140.0 / HK$220.0, based on a 13.0x FY2025E adjusted EPADS of US$8.8 [4]