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腾讯也出手?休闲游戏厂商正成为香饽饽
Xin Lang Cai Jing· 2026-02-28 01:21
Group 1 - Tencent is planning to acquire a minority stake in the casual gaming company Hungry Studio, with investment details expected to be finalized in the coming months [1][16] - Hungry Studio, a brand under Beijing Jiayou Network, focuses on IAA casual games, with its flagship title "Block Blast!" achieving approximately 25.83 million downloads in the last 30 days since its launch in September 2022 [4][19] - The company is also exploring other game genres, including "Sudoku Master!" which has seen around 1.09 million downloads in the last 30 days and a revenue of $36,034 [6][21] Group 2 - The casual gaming sector has attracted significant investment, with many companies securing funding or being acquired over the past two years, indicating the industry's potential [7][22] - Recent financing trends show that several Turkish casual gaming companies have completed funding rounds exceeding $1 million, highlighting the growing interest in this market [9][25] - Major players in the industry, including Tencent and Scopely, are actively investing in casual gaming, recognizing the strong monetization capabilities and the evolving user behavior towards casual games [30]