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Nvidia launches powerful new Rubin chip architecture
TechCrunch· 2026-01-05 22:16
Core Insights - Nvidia has launched the new Rubin computing architecture, which is positioned as the state of the art in AI hardware and is currently in production, with further ramp-up expected in the second half of the year [1][2] Group 1: Architecture and Features - The Rubin architecture is designed to meet the increasing computational demands of AI, with Nvidia CEO Jensen Huang stating that it is in full production [2] - The architecture consists of six separate chips, including a central Rubin GPU, and addresses bottlenecks in storage and interconnection with improvements in Bluefield and NVLink systems [4] - A new Vera CPU is included in the architecture, aimed at enhancing agentic reasoning capabilities [4] Group 2: Performance Metrics - The Rubin architecture is reported to operate 3.5 times faster than the previous Blackwell architecture for model-training tasks and five times faster for inference tasks, achieving up to 50 petaflops [8] - It also supports eight times more inference compute per watt compared to its predecessor [8] Group 3: Market Impact and Partnerships - Rubin chips are set to be utilized by major cloud providers, including partnerships with Anthropic, OpenAI, and Amazon Web Services, as well as in HPE's Blue Lion supercomputer and the upcoming Doudna supercomputer at Lawrence Berkeley National Lab [3] - The competition for AI infrastructure is intensifying, with significant demand for Nvidia chips and the facilities to support them [9] - Huang has projected that between $3 trillion and $4 trillion will be invested in AI infrastructure over the next five years [10]