Core Insights - Sony India anticipates strong growth in the premium LED TV segment during the upcoming festival season due to recent GST reforms [1][2] - The company expects a 10% increase in value for LED TVs sized 55 inches and above, driven by the reduction in GST tax rates from 28% to 18% for TVs larger than 32 inches [2][3] - Sony India plans to pass on the effective benefit of 7.8% from the GST reforms to customers, resulting in significant price reductions across its Bravia television portfolio [3] Pricing Impact - Price reductions for various screen sizes are expected: ₹8,000-32,000 for 55-inch TVs, ₹11,000-40,000 for 65-inch TVs, ₹19,000-51,000 for 75-inch TVs, and ₹47,000-70,000 for 85-inch TVs [4] - The company anticipates that consumers will upgrade to larger screen sizes or choose better technology within the same size due to these price cuts [4] Market Strategy - Sony India is collaborating with trader partners to prepare for the transition to the new GST rates [4] - The company aims to achieve a turnover of ₹10,000 crore in the next 2-3 years, indicating a strong growth strategy in the market [5]