I've been covering TVs for over a decade, and in that time, I've seen various brands rise and fall. In recent years, Hisense has jumped toward the top of the pack, cementing itself as a major player in the TV market. The best Hisense TVs hold their own against more expensive options from other brands, delivering an impressive balance between price and performance.My top Hisense recommendation is the U8QG QLED TV. This set offers one of the brightest pictures available, and it maintains excellent contrast th ...

All 4K TVs deliver a sharp picture, but resolution alone doesn't guarantee a great-looking image. Contrast, color accuracy, and brightness play a huge role in how a TV performs, whether you're watching movies in a dark room or sports during the day. The best 4K TVs balance all these picture-quality elements while also delivering easy-to-use software.I've been covering home entertainment gear for more than a decade, and I've reviewed a wide range of TVs firsthand. Together with my team, I put today's top mod ...

Core Insights - The article provides a comprehensive guide to the best TVs currently available, highlighting four top models based on performance and value [1][3]. Group 1: Best Overall Picks - The Samsung S90F is recommended as the best overall TV, featuring an OLED panel that offers excellent contrast, rich colors, and deep black levels, priced around $1,500 for the 65-inch model [2][10]. - The LG G5 is noted for its superior picture quality, achieving a peak brightness of about 2,400 nits, making it the best in terms of brightness among OLEDs [20][24]. - The TCL QM6K is highlighted as the best budget model, often available for $650 or less, providing solid performance for its price [34][38]. - The TCL QM7K is recognized as the best midrange option, priced around $1,000, with improved brightness and contrast control compared to its predecessor [46][54]. Group 2: Technical Specifications - The Samsung S90F features a QD-OLED panel with a peak brightness of 1,460 nits and supports HDR10, HDR10+, and HLG formats [18][11]. - The LG G5 also supports HDR10 and Dolby Vision, with a peak brightness of 2,400 nits, and offers a 165Hz refresh rate for PC gaming [23][24]. - The TCL QM6K utilizes a Mini LED backlight with local dimming, achieving a peak brightness of 557 nits on a 10% HDR test pattern [40][38]. - The TCL QM7K boasts a peak brightness of around 1,800 nits, significantly enhancing HDR performance [52][51]. Group 3: User Experience and Features - The Samsung S90F includes a Tizen smart TV interface with access to major streaming services and Xbox Cloud Gaming, although its navigation is noted to be somewhat clumsy [14][15]. - The LG G5's webOS interface is functional but criticized for its barebones design and issues with voice search [28][29]. - The TCL QM6K features a responsive Google TV interface, enhancing user experience with quick navigation [42][41]. - The TCL QM7K improves upon viewing angles and backlight control, providing a better overall experience compared to older models [53][52].

Core Insights - Cyber Monday presents significant discounts on TVs, particularly from brands like Samsung, LG, TCL, Sony, and Hisense, making it an ideal time for consumers to upgrade their home entertainment systems [1][4][49]. Group 1: Samsung TV Deals - Samsung is offering discounts of up to 36% on its OLED and QLED TVs, including the S90F and S95F models, which are noted for their impressive performance [4][9]. - The Samsung S90F 65-inch model is priced at $1,398, recognized for its excellent contrast and color accuracy, while the 55-inch TCL QM6K is available for $398, appealing to budget-conscious consumers [2][4]. - The Samsung Frame Pro QLED TV is discounted to $1,597.99 from $2,097.99, providing a stylish option for design-focused buyers [14][17]. Group 2: TCL TV Deals - TCL's Mini LED models are heavily discounted, with the 98-inch QM8K QLED TV priced at $2,997.99, down from $4,999.99, showcasing significant savings [24][27]. - The TCL QM6K 55-inch model is available for $397.99, offering a strong performance for its price point, making it a great value option [32][35]. - TCL is recognized for providing exceptional performance at competitive prices, often challenging higher-end brands [24]. Group 3: LG TV Deals - LG's G5 OLED TV is discounted to $1,996.99 from $2,996.99, noted for its high-end image quality and design [49][52]. - The LG B5 OLED TV is available for $996.99, making it an affordable option for consumers seeking OLED technology [56][59]. - LG's offerings are highlighted for their superior OLED technology, particularly in brightness and contrast [49]. Group 4: Sony TV Deals - Sony's flagship Bravia 8 II OLED TV is priced at $2,298, down from $3,499.99, recognized for its exceptional image performance [65][66]. - The Bravia 7 Mini LED QLED TV is available for $1,298, offering solid contrast control and brightness [70][73]. - Sony TVs are positioned as premium options, often commanding higher prices due to their superior picture accuracy [63]. Group 5: Hisense TV Deals - Hisense's U8QG LED 4K TV is priced at $697.99, down from $997.99, noted for its high brightness and excellent contrast [79][80]. - Hisense is positioned as a value brand, competing effectively with TCL for performance at lower price points [76]. - The Hisense Canvas S7N QLED TV offers a stylish alternative to premium models, priced competitively [82]. Group 6: General Market Insights - Cyber Monday is highlighted as a prime opportunity for consumers to purchase TVs at significantly reduced prices, with many deals comparable to Black Friday [110]. - The article emphasizes the importance of considering size and features when selecting a TV, with 65 inches being the recommended size for most living rooms [106][108].

Core Viewpoint - The TV industry is implementing significant price cuts ranging from Rs 2,500 to Rs 85,000 to pass on the benefits of a 10% GST reduction to consumers, aiming to boost sales during the upcoming festival season [1][8]. Price Reductions - Leading manufacturers like Sony, LG, and Panasonic have announced new price lists effective September 22, 2025, reflecting the reduced GST rates [8][9]. - Sony India is reducing MRP by Rs 5,000 to Rs 71,000 across its Bravia TV models, with specific reductions such as the 43-inch BRAVIA 2 now priced at Rs 54,900 (down from Rs 59,900) and the 55-inch BRAVIA 7 at Rs 2.50 lakh (down from Rs 2.30 lakh) [5][9]. - LG Electronics India is also cutting prices by Rs 2,500 to Rs 85,800, with the 43-inch model now at Rs 28,490 (down from Rs 30,990) and the 100-inch model reduced by Rs 85,800 to Rs 4,99,790 [6][9]. - Panasonic has reduced prices by Rs 3,000 to Rs 32,000, with the 43-inch models now priced between Rs 33,990 and Rs 54,290, and the 55-inch models priced between Rs 65,990 and Rs 76,990 [7][9]. Sales Expectations - The TV industry anticipates a spike in sales during the festival season, starting with Navratri, following a period of flat sales in the first half of the fiscal year [8]. - Manufacturers expect that consumers will use the savings from price reductions to upgrade to larger screen sizes and models with additional features [2][8]. - There is also an expectation of increased sales for bundled products such as sound bars and party speakers, with hopes for high double-digit growth during the festive season [5][8].

Core Insights - Sony India anticipates strong growth in the premium LED TV segment during the upcoming festival season due to recent GST reforms [1][2] - The company expects a 10% increase in value for LED TVs sized 55 inches and above, driven by the reduction in GST tax rates from 28% to 18% for TVs larger than 32 inches [2][3] - Sony India plans to pass on the effective benefit of 7.8% from the GST reforms to customers, resulting in significant price reductions across its Bravia television portfolio [3] Pricing Impact - Price reductions for various screen sizes are expected: ₹8,000-32,000 for 55-inch TVs, ₹11,000-40,000 for 65-inch TVs, ₹19,000-51,000 for 75-inch TVs, and ₹47,000-70,000 for 85-inch TVs [4] - The company anticipates that consumers will upgrade to larger screen sizes or choose better technology within the same size due to these price cuts [4] Market Strategy - Sony India is collaborating with trader partners to prepare for the transition to the new GST rates [4] - The company aims to achieve a turnover of ₹10,000 crore in the next 2-3 years, indicating a strong growth strategy in the market [5]

Core Insights - Sony's Bravia 8 II OLED is recognized as the best TV for enthusiasts seeking premium picture performance, outperforming competitors like LG and Samsung in certain aspects such as picture processing [2][8][11] - The Bravia 9 QLED is noted for its high peak brightness, making it suitable for bright rooms, while the Bravia 7 QLED offers a more affordable option with solid performance [21][32][34] Group 1: Product Performance - The Bravia 8 II OLED features a QD-OLED panel, providing pixel-level contrast and perfect black levels, with a peak brightness of approximately 1,560 nits on a 10% window and 1,900 nits on a 5% window, making it one of the brightest OLEDs available [11][12] - The Bravia 9 QLED achieves a peak brightness of over 2,600 nits, enhancing HDR content visibility and making it ideal for environments with significant glare [22][23] - The Bravia 7 QLED peaks at just under 2,000 nits, offering a bright image that competes well with other midrange options [34] Group 2: Technology and Features - The Bravia 8 II incorporates quantum dot technology, allowing for brighter images and high color saturation, resulting in exceptional visual quality [10][44] - All Sony TVs utilize the Google TV OS, providing smooth navigation and access to various streaming services, although the Bravia 8 II lacks backlit buttons on its remote [14][46] - The Bravia 9 employs a Mini LED backlight with local dimming, optimizing contrast control and minimizing blooming effects, which enhances overall viewing experience [23][24] Group 3: Market Positioning - Sony's high-end TVs, particularly the Bravia 8 II and Bravia 9, are positioned as premium products, often priced higher than competitors, reflecting their advanced technology and performance [1][3] - The Bravia 7 is highlighted as a more affordable option within Sony's lineup, appealing to consumers seeking quality without the premium price tag of flagship models [32][35] - Despite offering lower-priced models, Sony's entry-level TVs are often considered overpriced compared to budget alternatives from other brands [3]