Core Insights - Cyber Monday presents significant discounts on TVs, particularly from brands like Samsung, LG, TCL, Sony, and Hisense, making it an ideal time for consumers to upgrade their home entertainment systems [1][4][49]. Group 1: Samsung TV Deals - Samsung is offering discounts of up to 36% on its OLED and QLED TVs, including the S90F and S95F models, which are noted for their impressive performance [4][9]. - The Samsung S90F 65-inch model is priced at $1,398, recognized for its excellent contrast and color accuracy, while the 55-inch TCL QM6K is available for $398, appealing to budget-conscious consumers [2][4]. - The Samsung Frame Pro QLED TV is discounted to $1,597.99 from $2,097.99, providing a stylish option for design-focused buyers [14][17]. Group 2: TCL TV Deals - TCL's Mini LED models are heavily discounted, with the 98-inch QM8K QLED TV priced at $2,997.99, down from $4,999.99, showcasing significant savings [24][27]. - The TCL QM6K 55-inch model is available for $397.99, offering a strong performance for its price point, making it a great value option [32][35]. - TCL is recognized for providing exceptional performance at competitive prices, often challenging higher-end brands [24]. Group 3: LG TV Deals - LG's G5 OLED TV is discounted to $1,996.99 from $2,996.99, noted for its high-end image quality and design [49][52]. - The LG B5 OLED TV is available for $996.99, making it an affordable option for consumers seeking OLED technology [56][59]. - LG's offerings are highlighted for their superior OLED technology, particularly in brightness and contrast [49]. Group 4: Sony TV Deals - Sony's flagship Bravia 8 II OLED TV is priced at $2,298, down from $3,499.99, recognized for its exceptional image performance [65][66]. - The Bravia 7 Mini LED QLED TV is available for $1,298, offering solid contrast control and brightness [70][73]. - Sony TVs are positioned as premium options, often commanding higher prices due to their superior picture accuracy [63]. Group 5: Hisense TV Deals - Hisense's U8QG LED 4K TV is priced at $697.99, down from $997.99, noted for its high brightness and excellent contrast [79][80]. - Hisense is positioned as a value brand, competing effectively with TCL for performance at lower price points [76]. - The Hisense Canvas S7N QLED TV offers a stylish alternative to premium models, priced competitively [82]. Group 6: General Market Insights - Cyber Monday is highlighted as a prime opportunity for consumers to purchase TVs at significantly reduced prices, with many deals comparable to Black Friday [110]. - The article emphasizes the importance of considering size and features when selecting a TV, with 65 inches being the recommended size for most living rooms [106][108].

Core Viewpoint - The TV industry is implementing significant price cuts ranging from Rs 2,500 to Rs 85,000 to pass on the benefits of a 10% GST reduction to consumers, aiming to boost sales during the upcoming festival season [1][8]. Price Reductions - Leading manufacturers like Sony, LG, and Panasonic have announced new price lists effective September 22, 2025, reflecting the reduced GST rates [8][9]. - Sony India is reducing MRP by Rs 5,000 to Rs 71,000 across its Bravia TV models, with specific reductions such as the 43-inch BRAVIA 2 now priced at Rs 54,900 (down from Rs 59,900) and the 55-inch BRAVIA 7 at Rs 2.50 lakh (down from Rs 2.30 lakh) [5][9]. - LG Electronics India is also cutting prices by Rs 2,500 to Rs 85,800, with the 43-inch model now at Rs 28,490 (down from Rs 30,990) and the 100-inch model reduced by Rs 85,800 to Rs 4,99,790 [6][9]. - Panasonic has reduced prices by Rs 3,000 to Rs 32,000, with the 43-inch models now priced between Rs 33,990 and Rs 54,290, and the 55-inch models priced between Rs 65,990 and Rs 76,990 [7][9]. Sales Expectations - The TV industry anticipates a spike in sales during the festival season, starting with Navratri, following a period of flat sales in the first half of the fiscal year [8]. - Manufacturers expect that consumers will use the savings from price reductions to upgrade to larger screen sizes and models with additional features [2][8]. - There is also an expectation of increased sales for bundled products such as sound bars and party speakers, with hopes for high double-digit growth during the festive season [5][8].

Core Insights - Sony India anticipates strong growth in the premium LED TV segment during the upcoming festival season due to recent GST reforms [1][2] - The company expects a 10% increase in value for LED TVs sized 55 inches and above, driven by the reduction in GST tax rates from 28% to 18% for TVs larger than 32 inches [2][3] - Sony India plans to pass on the effective benefit of 7.8% from the GST reforms to customers, resulting in significant price reductions across its Bravia television portfolio [3] Pricing Impact - Price reductions for various screen sizes are expected: ₹8,000-32,000 for 55-inch TVs, ₹11,000-40,000 for 65-inch TVs, ₹19,000-51,000 for 75-inch TVs, and ₹47,000-70,000 for 85-inch TVs [4] - The company anticipates that consumers will upgrade to larger screen sizes or choose better technology within the same size due to these price cuts [4] Market Strategy - Sony India is collaborating with trader partners to prepare for the transition to the new GST rates [4] - The company aims to achieve a turnover of ₹10,000 crore in the next 2-3 years, indicating a strong growth strategy in the market [5]

Core Insights - Sony's Bravia 8 II OLED is recognized as the best TV for enthusiasts seeking premium picture performance, outperforming competitors like LG and Samsung in certain aspects such as picture processing [2][8][11] - The Bravia 9 QLED is noted for its high peak brightness, making it suitable for bright rooms, while the Bravia 7 QLED offers a more affordable option with solid performance [21][32][34] Group 1: Product Performance - The Bravia 8 II OLED features a QD-OLED panel, providing pixel-level contrast and perfect black levels, with a peak brightness of approximately 1,560 nits on a 10% window and 1,900 nits on a 5% window, making it one of the brightest OLEDs available [11][12] - The Bravia 9 QLED achieves a peak brightness of over 2,600 nits, enhancing HDR content visibility and making it ideal for environments with significant glare [22][23] - The Bravia 7 QLED peaks at just under 2,000 nits, offering a bright image that competes well with other midrange options [34] Group 2: Technology and Features - The Bravia 8 II incorporates quantum dot technology, allowing for brighter images and high color saturation, resulting in exceptional visual quality [10][44] - All Sony TVs utilize the Google TV OS, providing smooth navigation and access to various streaming services, although the Bravia 8 II lacks backlit buttons on its remote [14][46] - The Bravia 9 employs a Mini LED backlight with local dimming, optimizing contrast control and minimizing blooming effects, which enhances overall viewing experience [23][24] Group 3: Market Positioning - Sony's high-end TVs, particularly the Bravia 8 II and Bravia 9, are positioned as premium products, often priced higher than competitors, reflecting their advanced technology and performance [1][3] - The Bravia 7 is highlighted as a more affordable option within Sony's lineup, appealing to consumers seeking quality without the premium price tag of flagship models [32][35] - Despite offering lower-priced models, Sony's entry-level TVs are often considered overpriced compared to budget alternatives from other brands [3]