Core Insights - A report from Bank of America Securities (BofA) indicates a significant medium-term increase in software spending driven by AI agents, despite current market caution regarding generative AI adoption and monetization [1] - BofA projects that spending on agentic AI technology could reach $155 billion by 2030, which is three times higher than most current industry analyst estimates [2] Industry Analysis - Agentic functionality is seen as a crucial factor for AI monetization, potentially leading to sustainable and measurable productivity improvements in the workforce [3] - BofA estimates that global knowledge worker wages across seven major occupation categories total $18.6 trillion annually, with a projection that agents could perform 10% of workflows by 2030, translating to $1.9 trillion in automation-driven value [4] Market Potential - If software vendors capture approximately 8% of the automation-driven value, this would result in global agentic AI spending of $155 billion, equating to a 12 times return on investment for customers [5] - Surveys indicate that 64% of organizations plan to pursue agentic AI initiatives by 2025, although many are still in the early stages of deployment [5][6] Adoption Trends - As of January 2025, 53% of organizations are in the exploration stage of agentic AI initiatives, 25% are in the pilot stage, and only 6% are in production [6] - Key job functions expected to adopt agentic technologies first include customer service, marketing, sales, and software development [6] Key Beneficiaries - Notable companies identified as key beneficiaries of AI include Microsoft Corp, Salesforce, ServiceNow, Intuit, HubSpot, GitLab, and OneStream, all of which have significant customer datasets and data management capabilities [7][8] - These companies are expected to begin monetizing their AI features and products around calendar 2026 [8]