Core Insights - Anheuser-Busch InBev is reintroducing the Bud beer brand to the German market to celebrate its 150th anniversary next year, coinciding with the growth of international lager beers in Germany [1][4] - The beer will initially be sold exclusively in Rewe stores, with plans to expand to other retail outlets and bars throughout Germany [2] - The brewing of Anheuser-Busch Bud will take place within the European Union, although specific breweries have not been disclosed [3] Market Context - Germany's beer sales declined last year, with approximately 8.3 billion liters sold, marking a 1.4% decrease from 2023, and domestic consumption fell by 2% to 6.8 billion liters [5] - AB InBev reported a slight decline of 0.1% in beer volumes in Europe for the first half of the year, which was considered an outperformance compared to the industry in five out of six key markets [6] - The company noted that industry volumes were estimated to be flat in the second quarter of 2025, indicating a potential stabilization in the market [6]