Business Travel Rewards Program
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Lyft Draws Big Spenders With Rewards and Partnerships
PYMNTS.com· 2026-02-11 22:46
Core Insights - Lyft experienced growth in the fourth quarter driven by partnerships and a rewards program, with over 25% of rides linked to partnerships and a 26% year-over-year increase in new activations in its business travel rewards program [2][8] Partnerships - Lyft's partnership with DoorDash has resulted in steady growth, with 3 million linked accounts as of the fourth quarter [3] - The partnership with United Airlines, launched in November, quickly gained hundreds of thousands of linked accounts and allowed riders to earn over 100 million United MileagePlus points [3][7] - Other partnerships, including those with Alaska Airlines, Bilt, Chase, and Hilton, are contributing to attracting and retaining riders [7] Rewards Program - The 26% year-over-year growth in new activations in the business travel rewards program indicates strong customer resonance [8] - High-value mode rides have increased by more than 50% year-over-year for the second consecutive quarter, driven by the rewards program [8] Future Outlook - Lyft anticipates continued growth in gross booking and adjusted EBITDA through 2026, supported by business travel, partnerships, and high-value modes [9] - The company recently launched a rideshare program for 13- to 17-year-olds, targeting a total addressable market of 15 billion rides [9][10]