Company Overview - HALA is a leading fintech company in Saudi Arabia, focused on providing embedded financial services to micro, small, and medium enterprises (MSMEs) [11] - The company has rapidly expanded its offerings, which include business accounts, card issuance, payment and transfer services, and point-of-sale solutions [11] - HALA currently serves over 142,000 businesses and processes more than $8 billion in annual transactions [6][11] Investment Details - HALA has successfully raised $157 million in a Series B funding round, marking it as one of the largest fintech Series B funding rounds in the Middle East [1][2] - The funding round was led by The Rise Fund and Sanabil Investments, with participation from various other venture capital firms [2] - The capital raised will be used to strengthen HALA's market position, enhance its service offerings, and expand its regional presence [2] Growth and Vision - The investment reflects HALA's year-on-year growth and the scalability of its operating model, which aligns with Saudi Vision 2030 to boost the contribution of SMEs to GDP [4] - HALA's co-founders expressed their commitment to innovation and excellence in serving small businesses, emphasizing the potential impact on the MSME landscape [7][10] - The company aims to empower micro and small businesses by providing a broad range of payment solutions, which are essential for the region's economy [10]