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McDonald’s Corporation (MCD) Eyes Balancing Value and Profit as Analysts Reassess Pricing Upside
Yahoo Finance· 2026-01-08 17:17
Group 1 - McDonald's Corporation (NYSE:MCD) is currently viewed positively by approximately 45% of analysts, with a median price target of $340.00, indicating a potential upside of 13.40% [2] - Bernstein SocGen Group maintains a "Market Perform" rating with a price target of $320, highlighting the untapped potential in McDonald's a la carte pricing strategy while acknowledging the company's focus on value through various meal deals [3] - The company is transitioning from discretionary discounting to a structured pricing approach, set to evaluate franchisees globally for value-based pricing effectiveness starting January 1, 2026, enhancing accountability across its franchise system [4] Group 2 - McDonald's operates over 38,000 restaurants worldwide, positioning itself as a leader in the global quick-service restaurant sector [5]