Group 1 - The automotive industry is undergoing a "cabin acoustics revolution," focusing on enhancing sound quality in vehicles, driven by the rise of electric and autonomous vehicles [1][2] - Modern consumers prioritize high-quality audio experiences in cars, with over 90% of music subscription users considering high sound quality a necessity and willing to pay extra for it [2] - The evolution of in-car audio has a historical context, with significant milestones such as the introduction of AM radios in the 1930s and CD players in the 1980s, leading to the current demand for immersive audio experiences [1] Group 2 - Luxury car brands have increasingly partnered with top audio companies, and the aftermarket for high-end audio systems remains robust, often costing thousands of dollars [2] - The "Z Generation" expresses a strong desire for immersive music experiences in vehicles, rejecting subpar audio quality [2]