Workflow
CGM(持续血糖监测系统)血糖仪
icon
Search documents
鱼跃医疗携手京东健康探索数字化健康管理 副总经理于才皓:只有深度定制才能更好地拓展市场
Mei Ri Jing Ji Xin Wen· 2025-11-17 05:22
Core Insights - The annual "Double Eleven" shopping festival has seen a significant increase in e-commerce sales of Continuous Glucose Monitoring (CGM) devices, with a reported over 90% year-on-year growth in transaction value on JD.com since 2025 [2] - Medical device manufacturers are now viewing e-commerce platforms as ecosystem partners, moving beyond simple product sales to explore new health management service models [2][3] - A customized CGM device, the Yuyue Anai Sugar 5th generation, has been developed in collaboration with JD Health, integrating hardware advantages with digital services [2] Collaboration and Service Innovation - The partnership between Yuyue Medical and JD Health focuses on deep integration and customization to better serve consumer health management needs [3] - Users purchasing the customized CGM can book free home visits from JD nurses for professional guidance, covering 47 major cities with a response time of up to 1 hour [3] - The service includes personalized diabetes management plans from top-tier doctors and nutritionists, creating a comprehensive "monitoring-analysis-intervention-tracking" service system [3] Supply Chain Efficiency - Efficient supply chain collaboration is crucial for ensuring a positive consumer experience during the "Double Eleven" event [3] - JD Health and Yuyue Medical began preparations months in advance, utilizing historical sales data and market trends for intelligent forecasting and product placement [3] - Products manufactured at Yuyue's global industrial base are delivered through automated logistics channels to ensure timely and safe delivery to consumers [3] Brand Alignment and Future Directions - JD Health users have high expectations for quality and professionalism, aligning well with Yuyue's brand philosophy [4] - Yuyue aims to leverage JD Health's platform capabilities to accelerate the acceptance of its monitoring products and push towards the development of digital therapeutic devices [4]