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CHAGEE TOWN茶友权益体系
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设立首席倾听官 霸王茶姬全新茶友权益体系开启内测
Zheng Quan Ri Bao Wang· 2025-05-21 10:06
Group 1 - The company, Bawang Chaji, announced the internal testing of a new tea friend rights system called CHAGEE TOWN aimed at enhancing the brand's tea drinking experience, which includes upgraded tea friend rights, diversified point redemption, co-creation of new products with tea friends, and hosting offline tea friend meetings, with an expected participation of 52,100 tea friends nationwide [1] - The company introduced its "Chief Listening Officer," Tea Xiaoxiang, who will oversee the LTC project (Listening To Consumer) and plans to launch offline communication events called "CHAGEE Tea Talks" in nearly 100 cities across the country [1] - Bawang Chaji has already initiated actions to listen to consumer feedback, launching a new series of low-caffeine products in response to consumer sensitivity to caffeine, with the caffeine content of the new product, Light-In Yuyin, reduced by approximately 50% compared to the classic version [1] Group 2 - The company is set to officially launch the new low-caffeine product, Light-In Huatian Oolong, on May 23, with a similar 50% reduction in caffeine content, further enhancing the "Light-In Zone" to cater to different levels of caffeine sensitivity among consumers [1]