Core Points - CNN has launched a new streaming service called CNN All Access, set to debut on October 28, offering unlimited access to its live video feed, website, and video library for $6.99 per month or $69.99 per year, with a promotional discount for early subscribers [1][12] - The service aims to provide a centralized destination for CNN's journalism, contrasting with its previous failed attempt, CNN+, which had only 150,000 subscribers before being shut down [11][12][14] - There are concerns among CNN employees regarding the service's ability to attract new subscribers, especially given the current trend of consumers cutting back on entertainment subscriptions due to financial concerns [2][8][18] Company Strategy - CNN All Access is designed to reflect modern audience engagement with news, focusing on access rather than original programming, which was a key feature of the failed CNN+ [13][14] - The service is part of a broader trend where news organizations are adapting to changing consumer behaviors, with many Americans increasingly engaging with news through social media and podcasts [15] - CNN executives plan to discuss the go-to-market strategy for CNN All Access with staff on October 23, indicating a structured approach to the service's launch [10] Market Context - The number of paid streaming services per US household has decreased to 4.1, and 35% of US consumers reported cutting back on entertainment subscriptions recently, highlighting a challenging market environment for new streaming services [8] - CNN's trust levels among different political demographics show that only 21% of Republicans trust CNN, while 58% of Democrats do, indicating a polarized audience [15][16] - CNN's viewership has declined, averaging 459,000 viewers in primetime, significantly lower than competitors like Fox News and MSNBC, which may impact the new service's potential success [17]

Core Insights - CNN is launching a new streaming subscription service called "All Access" on October 28, priced at $6.99 per month or $69.99 annually [1][2] - The service aims to be a centralized hub for CNN's journalism, offering live and on-demand video programming, articles, and exclusive content [2][3] - The new plan is a response to changing audience consumption habits and builds on CNN's previous digital subscription offerings [3] Subscription Details - The "All Access" plan will provide access to both U.S. and international video programming, along with CNN.com articles and subscriber-only content [2] - An introductory offer is available for early adopters, allowing them to subscribe annually for $41.99 if they sign up by January 5 [2] Historical Context - CNN has previously experimented with subscription models, including CNN+, which was discontinued shortly after its launch in March 2022 due to low subscription numbers and internal challenges [4] - The closure of CNN+ was influenced by the merger between Warner Bros. and Discovery in April 2022 [4] Corporate Developments - Warner Bros. Discovery is planning to split into two public companies by 2026, with one focusing on streaming and studios, including HBO Max, and the other on global networks, which will encompass CNN [5] - There are indications that Paramount Skydance is considering a takeover of Warner Bros. Discovery ahead of this potential split [5]