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蔻驰中国区总裁李丽安:我们在中国实现稳健增长|跨国公司看中国
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-11 14:20
Core Viewpoint - COACH has achieved steady growth in the Chinese market by placing consumers at the center of its strategy, focusing on innovative products and emotional engagement with the younger generation [1] Group 1: Brand Strategy - COACH emphasizes a balance between classic and innovative product design to cater to consumer preferences [1] - The brand aims to enhance consumer self-expression through immersive experiences and personalized services [1] Group 2: Market Expansion - COACH plans to continue expanding its market presence in China, closely aligning with the needs of young consumers [1] - The company is focused on increasing its brand influence and market presence in the region [1]