Core Insights - JD.com's 11.11 Global Shopping Festival has seen a significant increase in consumer enthusiasm, particularly in the fresh produce sector, driven by initiatives like direct sourcing and price reductions [1][3] - The unique supply chain model of JD's direct sourcing has resulted in a 35% year-on-year increase in transaction volume for fresh produce, meeting consumer demand for high-quality, cost-effective products [1][3] Fresh Produce Performance - JD's direct sourcing model has led to a remarkable 164% year-on-year increase in vegetable sales, with corn sales soaring by 380% and Fujian pomelo sales increasing by over 220% [3] - The trend towards quality and situational consumption has made JD the preferred platform for high-quality hot pot ingredients, with sales of hot pot meat rolls up by 76%, cod fish by 113.6%, and black tiger shrimp by 58.69% [3] Brand Growth - Numerous brands have experienced substantial growth during the 11.11 event, with Jia Nong's sales up by 315%, Royal Tiger's by 247%, and Tian Lai's by 114% [4] - Major brands like CP and Shangxian have also reported steady growth of 60% and 50%, respectively, indicating JD's role in fostering deep trust between brands and consumers [4] Product Offerings - JD has introduced a variety of premium products during the 11.11 festival, including Sichuan jelly oranges, Inner Mongolia lamb rolls, and various seafood options, all competitively priced [6] - Consumers can access these offerings through the JD app, enhancing their shopping experience with the benefits of direct sourcing [6]