"这是配料表还是化学元素周期表？""有机到底是不是'真有机'？无抗能做到'真无抗'吗？"在食品安全问题日益受到全民关注的今天，生鲜电商作为连接田 间地头与消费者餐桌的关键枢纽，其品控体系建设的重要性不言而喻。9月26日，在新京报主办的"品质与责任"食品安全研讨会上，叮咚买菜华北品控负责 人王泰分享了公司在面对新挑战时，如何通过内部严格管控、上游源头赋能与数字化创新，构建出的一套"食安共治"的新范式。 叮咚买菜正在其"一寸窄一公里深"的战略下，开启"求真溯源"的深度实践。 叮咚买菜华北品控负责人王泰。新京报记者 王远征 摄 从"清洁标签"到"低GI"，引领健康消费新趋势 当前，食品安全领域呈现出复杂的新趋势：信息爆炸导致食安舆情混杂，"职业打假人"现象增多，同时消费者对健康饮食的认知存在偏差或困惑。面对这些 挑战，叮咚买菜选择主动引导，通过制定高标准和推出创新项目，帮助消费者作出更明智的选择。 食品添加剂是消费者关注的、食品安全领域的焦点之一。王泰指出，添加剂本身是食品工业进步的产物，但因为超范围、超量使用等问题引发了消费者担 忧。为此，叮咚买菜早在2022年下半年便率先启动"清洁标签"（后为更易于理解，更名为 ...

本报讯 （记者梁傲男）随着中秋、国庆双节临近，线上生鲜消费迎来了新一轮增长。无论是选择宅家小聚、走亲访友，还 是外出旅行，消费者对"黄金周"的期待始终未变。节前一周，大闸蟹、月饼、水果礼盒等关键词已逐步升温。"双节"期间，叮 咚买菜围绕健康、地域特色主题，为消费者上新低GI月饼、黄河口大闸蟹、螺蛳粉火锅等特色美味，以满足消费者的个性化需 求。 在经典口味方面，"保萝工坊×黑钻世家黑猪鲜肉月饼"受到消费者欢迎。该产品精选黑钻世家优质腿肉，融合上海老牌子 西区老大房的传统工艺，实现传统品类升级。 （编辑 张昕） 作为最早关注配料干净的国内生鲜电商平台，叮咚买菜推出的健康休闲零食系列近期增长迅速。禾花田澳洲谷饲和牛牛排 脆、低GI原切苹果脆、临安山核桃仁、黑猪肉脯等小包装产品，以及蔡长青系列的熟食卤味，预计将成为消费者假期出行的美 食搭子首选。 对于选择假期宅家的消费者，叮咚买菜通过丰富的"寻味中国"商品矩阵，让天南地北的佳肴轻松端上家庭餐桌。"叮咚王 牌菜"系列中的潮汕卤味拼盘、徽州臭鳜鱼等硬菜，可免去复杂烹饪，直击地道风味；若想吃上一顿火锅，即将上架的柳州鸭 掌猪蹄螺蛳粉锅、云南傣家酸菜牛肉锅、新疆阳光番茄锅等 ...

0张会员专享券 每周可领1次 >> 779.9 指定商品可享 | 具体品类详见会员中心 一只煲汤: 打开盒马APP 扫码领券 探索鲜美 乐享生活 ¥ # 12 131007 e 不过，官方信息显示，广州、深圳、东莞等地已出台措施确保各地生活必需品库存充足，建议市民无须过度囤货。 各大商超、电商平台、生鲜连锁店目前已加强了广东地区补货。广东发布内容显示，目前，华润万家已启动台风应急机制，广州全市70多家门店加大生活必 需品的储备量，重点覆盖蔬菜、水果、肉蛋奶、米面粮油等民生必需商品，按照日常供应量的3倍备货。钱大妈预计在23日至24日，日均将为全市近500家门 店供应肉菜水果约800吨，达到平日供应量的2倍。朴朴超市在广州有90多个前置仓，超过15万方的物资储备，储备量是日常的3倍，每日有7000多名骑手在 配送。叮咚买菜在深圳地区已提前提升备货量，9月23日整体备货量比日常高50%以上，重点覆盖蔬菜、水果、肉蛋奶、米面粮油等民生必需商品。 多地已出台措施确保各地生活必需品库存充足。 今年第18号台风"桦加沙"（超强台风级）登陆在即，记者了解到，多平台已在9月23日提升了备货量。 多位消费者对记者反馈，9月23 ...

Core Viewpoint - The 18th typhoon "Haikashan" has developed into the strongest typhoon globally this year, expected to make landfall in Guangdong, impacting local weather and prompting citizens to stock up on essential supplies [1][3]. Group 1: Typhoon Impact and Response - The Central Meteorological Administration has issued an orange alert for typhoon "Haikashan," which has been classified as a super typhoon for over 40 hours [1]. - Heavy rainfall and strong winds are anticipated in Guangdong, Guangxi, and Hainan, lasting until Friday [1]. - Local governments are urging citizens to purchase essential goods reasonably and avoid excessive stockpiling [3][4]. Group 2: Supply and Demand Management - Guangzhou's business sector reports sufficient inventory of essential goods, with prices stable and supply channels open [4]. - Shenzhen's business sector has increased the supply of essential goods by 2-3 times the usual demand to ensure availability [4][5]. - Zhuhai has implemented a monitoring mechanism for essential goods supply, ensuring smooth circulation and addressing any shortages promptly [6]. - Shantou and Huizhou report stable prices and sufficient inventory of essential goods, with measures in place to prevent price gouging [7][8]. - Dongguan's business sector has prepared for a 7-10 day supply of essential goods, coordinating with major retailers to meet demand [9]. - Jiangmen has activated an emergency plan for essential goods supply, ensuring continuous availability and monitoring for any price manipulation [10].

Core Viewpoint - The company "Dingdong Maicai" is expanding its market presence by promoting regional specialty crabs, particularly the Yellow River and Tibetan Plateau crabs, through a nationwide supply chain strategy aimed at enhancing consumer awareness and accessibility of these products [2][3][11]. Group 1: Market Expansion and Sales Growth - Dingdong Maicai signed over 30 million yuan in direct procurement orders during the Yellow River crab catching ceremony, marking a significant step in its "Taste of China" initiative [2][5]. - The sales of Yellow River crabs are expected to double compared to last year, indicating strong market demand and growth potential for regional specialty products [3][10]. - The company is developing a comprehensive "crab map" that includes various crab types from different regions, breaking the consumer perception that crabs are primarily sourced from Yangcheng Lake [6][11]. Group 2: Unique Product Offerings - The Yellow River crabs are recognized for their unique flavor profile, attributed to the natural conditions of the region, allowing them to be market-ready 15 to 20 days earlier than crabs from other major lakes [8][10]. - Tibetan Plateau crabs, raised in high-altitude environments, are gaining recognition for their delicate texture and unique taste, challenging the notion that crabs can only thrive in low-altitude waters [11][14]. - Dingdong Maicai is implementing a direct procurement model in the Tibetan Plateau to ensure these unique crabs reach consumers quickly, with a promise of delivery within 48 hours [14][15]. Group 3: Supply Chain and Quality Control - The company emphasizes a robust supply chain strategy that includes standardized breeding and direct procurement, ensuring consistent quality and flavor of the crabs [15][21]. - Dingdong Maicai is developing a "Truth Source Intelligent System" to provide consumers with detailed information about the origin and quality of their purchased products, enhancing transparency and trust [22]. - The company's "4G" strategy focuses on delivering high-quality products while avoiding price wars, aiming for differentiation in a competitive market [16][21].

Core Insights - The article highlights the strategic expansion of Dingdong Maicai's "Taste of China" initiative, focusing on sourcing and promoting local delicacies and ingredients across the nation [1][4] - The company has signed over 30 million yuan in direct procurement orders for the Yangtze River Delta hairy crabs, indicating a significant investment in regional specialties [1] - Dingdong Maicai aims to enhance its supply chain and product offerings by introducing unique regional products, such as the Qinghai-Tibet Plateau hairy crabs, which challenge traditional perceptions of crab sourcing [2][3] Group 1 - Dingdong Maicai's "Taste of China" plan is a key component of its "Good Products" strategy, which currently includes nearly 300 SKUs across various categories, including fruits, vegetables, and snacks [1][3] - The Yangtze River Delta hairy crabs are expected to see a doubling in sales compared to last year, showcasing the growth potential of regional specialty products in the national market [1] - The company has established a direct procurement model in the Qinghai-Tibet Plateau, ensuring high-quality crabs that are free from feed and drugs, with a low-density farming approach [2] Group 2 - The "Taste of China" initiative aims to bring local ingredients to a wider audience, enhancing consumer choices while providing branding opportunities for local farmers [4] - Dingdong Maicai's strategy emphasizes the importance of sourcing directly from producers and maintaining quality control, differentiating itself from competitors focused on price and efficiency [4] - The company has successfully promoted regional vegetables, such as Gobi vegetables, achieving over 10 million units sold, indicating a strong consumer interest in local flavors [3]

Core Insights - The opening ceremony for the 2025 Yellow River Estuary hairy crab season took place on September 13, marking the start of this year's crab season with a significant partnership between the fresh e-commerce platform Dingdong Maicai and local suppliers, resulting in contracts exceeding 300 million yuan [1] - The unique saline-alkaline environment of the Yellow River Estuary contributes to the distinctive taste of its hairy crabs, which are characterized by firm, sweet meat with a hint of brininess, setting them apart from crabs from traditional freshwater regions [2] - The overall production of Yellow River Estuary hairy crabs is expected to increase by approximately 5% compared to last year, benefiting local crab farmers and enhancing consumer offerings [2] - Dingdong Maicai has established a strong consumer recognition for Yellow River Estuary hairy crabs, with increasing repurchase rates and positive customer feedback highlighting their freshness and value [3] - The company has developed a comprehensive cold chain logistics system to ensure the quick and safe delivery of live crabs to consumers, enhancing the overall customer experience and competitiveness of local seafood [3] - Dingdong Maicai is expanding its crab sourcing beyond traditional regions, including the Qinghai-Tibet Plateau, which produces a unique variety of hairy crab, thereby broadening consumer access to diverse crab flavors [4] - The establishment of a "landmark crab matrix" by Dingdong Maicai allows for a stable supply of various regional crabs, ensuring that consumers can enjoy different crab varieties throughout the year [5] - The partnership with Dingdong Maicai provides local crab farmers with a reliable sales channel, boosting market confidence and facilitating the recognition of Yellow River Estuary hairy crabs among consumers [6]

Summary of Dingdong Maicai Conference Call Company Overview - **Company**: Dingdong Maicai - **Industry**: Instant Retail Key Financial Metrics - **Q2 2025 GAAP Net Profit**: 1.1 billion CNY, up 59.7% YoY, with a net profit margin of 1.8% [2][3] - **GMV (Gross Merchandise Volume)**: 6.5 billion CNY, up 4.5% YoY [3] - **Revenue**: 5.98 billion CNY, up 6.7% YoY [3] - **Monthly Active Users (MAU)**: Over 10 million, with a daily active user (DAU) count of approximately 2.2 million [13] - **Average Revenue Per User (ARPU)**: 308 CNY [4] User Behavior and Market Dynamics - **Monthly Order Frequency**: Users placed an average of 4.4 orders per month, showing a slight increase from 4.3 orders YoY [4] - **Conversion Rate**: 64%, up 3.3 percentage points YoY [4] - **Core User Contribution**: Core users (30% of total) contribute over 68% of GMV, with an average monthly order frequency of 8.1 [6][7] Regional Performance - **Key Market**: Jiangsu, Zhejiang, and Shanghai contribute over 89% of GMV, with Shanghai's GMV growing by approximately 3.5% [5] - **Profit Margins**: Shanghai's net profit margin exceeds 5%, while Jiangsu and Zhejiang's margins are between 1% and 2% [5][11] Strategic Initiatives - **"Four Seasons Strategy"**: Focuses on good products, good users, good service, and good mindset [6] - **SKU Management**: Planned elimination of approximately 4,000 SKUs by mid-2025 to enhance product quality and regional characteristics [12] - **Supply Chain Strength**: Emphasizes direct sourcing (over 85% for fresh products) and has 12 self-operated factories [8][9] Competitive Advantages - **Product Strength**: Fresh products account for over 55% of sales, with a gross margin of 28%-30% [8] - **Supply Chain Efficiency**: Average loss rate is around 1.5%, with fresh product loss below 3% [8] - **Warehouse Strategy**: Over 300 front warehouses in Shanghai, allowing for flexible and efficient supply chain management [8] Future Growth Plans - **Expansion of Front Warehouses**: Plans to open approximately 50 new warehouses annually, with a focus on Jiangsu and Zhejiang regions [17] - **Product Development**: Continued focus on fresh products while expanding into other categories like baby products and baked goods [15] - **ToB Business Growth**: Currently a small portion of revenue, but potential for growth in domestic and international markets [20] International Strategy - **Overseas Markets**: Currently exploring opportunities in Hong Kong, Saudi Arabia, and Dubai, with a focus on partnerships rather than direct warehouse establishment [21] Conclusion Dingdong Maicai demonstrates strong financial performance and user engagement, with strategic initiatives aimed at enhancing product quality and expanding market presence. The company is well-positioned to leverage its supply chain strengths and competitive advantages in the growing instant retail sector.

Core Viewpoint - Community group buying has been recognized as a significant failure in the internet industry, with major players incurring substantial losses and ultimately leading to a rapid decline in the sector's viability [1][3]. Group 1: Industry Overview - The community group buying sector experienced explosive growth in 2020, followed by a swift decline, with major companies like Meituan and Pinduoduo reporting cumulative losses exceeding 80 billion yuan from 2020 to 2024 [1][3]. - Major players such as Meituan, Pinduoduo, Alibaba, and Didi invested heavily in community group buying, with Alibaba's Taocai Cai reportedly spending at least 20 billion yuan to secure a top market position [4][3]. - The community group buying model was initially seen as a cost-effective alternative to traditional retail, with lower prices and reduced delivery costs compared to other models like front warehouses [6][8]. Group 2: Business Model Analysis - Community group buying utilized a "next-day delivery + self-pickup" model, significantly reducing operational costs compared to traditional delivery methods [6][4]. - The model aimed to streamline supply chains by minimizing intermediaries, reducing markup rates from 45% to below 20% [8]. - Despite its initial promise, the community group buying sector faced challenges such as high operational costs, limited profit margins, and regulatory scrutiny, leading to a decline in market viability [10][14]. Group 3: Market Dynamics - By mid-2022, Pinduoduo and Meituan held a combined market share of 76%, but both companies shifted focus towards reducing losses rather than aggressive competition [12][14]. - The community group buying sector's struggles were exacerbated by the rise of instant retail, which offered a more efficient and profitable alternative, leading to questions about the future viability of community group buying [22][24]. - Instant retail's market size reached 650 billion yuan in 2023, significantly overshadowing community group buying, which faced increasing competition from established players like JD and Alibaba [22][24].

Core Viewpoint - Community group buying is recognized as a significant failure in the internet industry, characterized by rapid rise and fall within a year, leading to substantial losses for major players like Meituan and Pinduoduo [3][4][6]. Group 1: Industry Overview - The community group buying sector saw explosive growth in 2020, driven by major companies' aggressive investments, but faced a sharp decline by 2021, with Meituan's new business segment projected to incur losses exceeding 80 billion yuan from 2020 to 2024 [3][4][12]. - Major players like Pinduoduo, Alibaba, and Didi also reported significant losses in their community group buying ventures, highlighting the industry's overall financial struggles [4][6]. Group 2: Business Model Analysis - Community group buying was initially seen as a cost-effective model, offering prices 20% lower than traditional supermarkets and significantly reducing delivery costs compared to other models [21][25]. - The model utilized a "next-day delivery + self-pickup" approach, which helped lower operational costs by 40% compared to instant retail [22][25]. - Despite its initial promise, the model faced challenges such as high operational costs, limited profit margins, and regulatory scrutiny, leading to a decline in market viability [28][34]. Group 3: Competitive Landscape - By mid-2022, Pinduoduo and Meituan held a combined market share of 76%, but both companies faced difficulties in sustaining profitability, with Meituan opting to significantly scale back its operations [31][34]. - The competition intensified with the rise of instant retail, which offered a clearer path to profitability and attracted consumer attention away from community group buying [57][63]. Group 4: Future Outlook - The community group buying sector is expected to continue facing challenges due to its inherent limitations in profitability and the increasing competition from instant retail, which has already surpassed community group buying in market size [57][63]. - The strategic positioning of companies within the sector varies, with Pinduoduo focusing on community group buying as a core business, while Meituan views it as a means to an end, leading to divergent paths for the two companies [53][56].