Financial Data and Key Metrics Changes - Revenue declined by 17.5% to HKD 89.7 billion, while operating profit grew by 9.8% to over HKD 14.7 billion [7] - Gross profit margin increased by 550 basis points to 29.5%, and operating profit margin expanded by 400 basis points to 16.4% [7] - Profit attributable to shareholders decreased by 9% due to losses from gold loan contract revaluation amid gold price volatility [7] - Total dividend proposed is HKD 0.32 per share, representing a payout ratio of 87.8% [7] Business Line Data and Key Metrics Changes - Revenue from fixed price gold products surged by 105.5% year on year, contributing significantly to gross profit margin improvement [11] - The contribution of fixed price product categories to the group's revenue increased to approximately 29% from 19% a year ago [28] - Same store sales in Mainland declined by 19% for self-operated stores and 14% for franchise stores, while Hong Kong and Macau saw a 26% decline [29] Market Data and Key Metrics Changes - E-commerce sales in Hong Kong and Macau increased by 91%, driven by a revamped website and successful key IP collection launches [21] - In other markets, retail sales value grew by over 9%, with new store openings in Thailand, Malaysia, and Japan [22] - E-commerce contributed 6% to retail sales value and 14% to volume in Mainland business [19] Company Strategy and Development Direction - The company is focused on brand transformation and product optimization, with plans to unveil further differentiated signature collections [13] - New image stores are being strategically opened in prime locations to enhance customer experience and sustain market leadership [13] - The company aims to expand its presence in high-potential new territories while revitalizing existing markets [22] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism for the upcoming year, expecting continued momentum in same store sales growth [29] - The company is closely monitoring macroeconomic conditions, gold price movements, and government policies to inform business decisions [42] - The commitment to brand transformation is expected to enhance competitiveness and long-term growth prospects [42] Other Important Information - The company launched the Zhuhai Folk Jewelry Sustainability 2049 blueprint, integrating sustainability into operations [9] - The CTF Rouge collection achieved approximately HKD 4 billion in retail sales value, exceeding expectations [11] - The company maintained a healthy cash balance of RMB 7.6 billion and reduced financial leverage [39] Q&A Session Summary Question: What are the expectations for same store sales growth? - Management expects same store sales growth to return to positive at some point in fiscal year 2026, supported by current observations [29] Question: How is the company managing its capital structure amid uncertainties? - The company is maintaining a disciplined approach to managing its capital structure and gearing ratio to enhance financial stability [40] Question: What are the plans for international expansion? - The company is set to kick off strategic expansion in high-growth Southeast Asia markets to capture rising local demand for Chinese gold jewelry [22]