Our conversion engine remains a key differentiator for Choice Hotels International, Inc., enabling those hotels to open about five times faster than new construction hotels. In the fourth quarter, U.S. conversion franchise agreements increased 12% year over year, and we expect conversion activity to be a core driver of improving U.S. net room growth in 2026. As we indicated on our last call, we have been actively optimizing our U.S. portfolio throughout the year. With developer demand remaining constructive ...

FOURTH QUARTER AND FULL-YEAR 2024 EARNINGS RESULTS PRESENTATION 2 Cambria Hotels, Nashville Midtown, TN FEBRUARY 20, 2025 1 Forward-looking Statements Information set forth herein includes "forward-looking statements." Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward- looking terminology, such as "expect," "estimate," "believe," "anticipate," "should," "will," "forecast," "plan," "project," "assume," or similar words of futurity. All statements oth ...

Core Insights - The campaign by Choice Hotels emphasizes the evolving definition of value in travel, focusing on experiences rather than material possessions, and aims to help consumers maximize their travel investments [1][4] Campaign Overview - This marks the third year of collaboration with actor Keegan-Michael Key, utilizing his humor to enhance the campaign's message, which will run across multiple channels including TV and social media through 2026 [2][5] - The campaign features 30- and 15-second commercials, showcasing how Choice Hotels caters to diverse traveler needs and preferences [2][3] Brand and Value Proposition - The campaign highlights various Choice Hotels brands, such as Comfort Hotels and Cambria Hotels, which cater to different travel styles and priorities, reinforcing the idea that value is subjective [3][4] - Choice Privileges®, the leading hotel rewards program, has been revamped to allow members to earn rewards more frequently and access exclusive benefits, further enhancing customer loyalty [4] Marketing Strategy - The campaign will launch on January 20 and will be featured on major entertainment and sports channels, including college basketball, as well as on social media platforms like Facebook, Instagram, and TikTok [5] - The focus on creating meaningful travel experiences aligns with the personal values of Keegan-Michael Key, who emphasizes the importance of memorable moments during travel [4] Company Profile - Choice Hotels International, Inc. is a major player in the lodging franchising industry, with nearly 7,500 hotels and over 630,000 rooms across 45 countries, offering a diverse portfolio of 22 brands [6] - The company aims to meet the needs of travelers while providing value to franchise owners and shareholders through its extensive brand offerings and rewards program [6]

Core Insights - Rock Creek Group, LP sold 70,500 shares of Choice Hotels International, reducing its stake to 741,079 shares valued at $79.23 million as of September 30, 2025, a decline of $23.74 million from the previous quarter [2][3] - The sale decreased Choice Hotels' position in Rock Creek's portfolio from 12% to just over 8%, indicating a significant decline in the stock's value, which has dropped nearly one-third in a rising market [6][10] - As of November 11, 2025, Choice Hotels' stock was priced at $97.47, down 32.17% over the past year, underperforming the S&P 500 by 46.31 percentage points [7][10] Company Overview - Choice Hotels International is a leading global hotel franchisor with a diverse portfolio of brands, including Comfort Inn, Quality, and Cambria Hotels, serving approximately 7,000 properties in 35 countries [5][8] - The company generates revenue primarily through hotel franchising and marketing cloud-based property management software [8] - Key financial metrics include a revenue of $1.60 billion, net income of $382.07 million, and a dividend yield of 1.18% [3] Market Performance - The stock's price-to-earnings (P/E) ratio was around 12 at the time of the filing, suggesting potential undervaluation [7] - The recent decline in stock price has brought it to its lowest point since 2020, raising questions about the timing of Rock Creek's previous large purchase [10][11] - Investors are awaiting the upcoming fourth quarter report for insights into Rock Creek's future management of its Choice Hotels position [11]

Core Insights - Cambria Hotels is experiencing growth in both high-demand and emerging markets, with nearly 60 hotels in the pipeline, including new openings in Times Square, NY, and Fort Worth, Texas, as well as its first Canadian property in Thunder Bay, Ontario [1][12] - The upscale portfolio of Choice Hotels now exceeds 110,000 rooms globally, reflecting a 15% year-over-year increase, with nearly 29,000 more rooms in development [1][12] - Cambria Hotels is positioned to attract travelers in aspirational destinations, supported by a commitment to brand success and resources for developers [2] Company Overview - Cambria Hotels offers a distinct experience for modern travelers, featuring contemporary design, spacious rooms, flexible meeting spaces, and locally inspired food and beverages [13] - The brand has over 70 hotels open in major U.S. cities, including Chicago, New York, and Los Angeles, and was ranked 1 in the upscale segment in the J.D. Power 2023 North America Hotel Guest Satisfaction Index Study [13] Specific Properties - Cambria Hotel Templeton in California features 132 rooms, powered by solar energy, and offers curated experiences like ziplining and wine tastings [3][4] - Cambria Hotel Tampa, with 104 rooms, serves as a launchpad for cruise adventures and city exploration, offering a Snooze & Cruise Package [5][6] - Cambria Hotel Plymouth, with 107 rooms, reflects coastal Massachusetts' beauty and is located near historical landmarks [7][8] - Cambria Hotel Portland, the first property in Oregon, features 178 rooms and nearly 1,400 sq ft of meeting space in the Pearl District [9] Rewards Program - Cambria Hotels participates in the Choice Privileges rewards program, allowing members to earn and redeem points for reward nights at over 7,000 Choice-branded hotels [10]