Core Insights - Cashfree Payments has integrated Apple Pay support for international cards through its international payment gateway, enhancing global market reach for businesses [1][5] - The integration aims to reduce payment friction and facilitate borderless e-commerce, addressing the infrastructure challenges faced by Indian merchants [2][3] Group 1: Integration Details - The integration allows businesses to offer Apple Pay as a checkout option in markets such as the US, UK, Canada, UAE, and Europe [1] - Cashfree's Apple Pay integration is expected to reduce drop-offs by up to 75% for Indian exporters in high-intent markets [3] - The integration utilizes biometric authentication and tokenized card data to enhance security and reduce fraud [4] Group 2: Market Impact - The feature is particularly beneficial for sectors like travel, tourism, SaaS exporters, and global e-commerce brands, where manual entry errors can lead to costly transaction failures [3] - Existing merchants can enable Apple Pay instantly without additional integration efforts, benefiting from existing dashboards and tools [4] - Cashfree Payments processes transactions worth $80 billion annually for over 800,000 businesses, indicating significant market presence [5]