Core Viewpoint - The consumption tax threshold for ultra-luxury cars has been lowered from 1.3 million yuan to 900,000 yuan, prompting Jaguar Land Rover and Mercedes-Benz to introduce limited-time tax subsidy policies for specific models [1][7]. Group 1: Policy Changes - The new consumption tax policy will take effect on July 20, 2025, with the tax rate remaining at 10% [7]. - The scope of the consumption tax has been expanded to include all types of passenger cars and light commercial vehicles priced at 900,000 yuan or above [7]. - The policy exempts the sale of second-hand ultra-luxury cars from consumption tax [7]. Group 2: Company Responses - Jaguar Land Rover announced that from July 20 to July 31, it will fully cover the additional consumption tax for customers purchasing specified models [3]. - Mercedes-Benz introduced a limited-time offer for the S-Class, where dealers will cover the consumption tax, along with financing options starting at an interest rate of 5.99% [4][5]. Group 3: Market Impact - In the first half of 2025, 37,000 new cars priced above 900,000 yuan were sold, with fuel vehicles making up the majority at 33,000 units, reflecting a 41% year-on-year decline [8]. - Mercedes-Benz holds a 48% market share in this segment, while Jaguar Land Rover and Porsche hold 23% and 18%, respectively [8]. - The new tax policy is expected to further compress the sales space for luxury and ultra-luxury vehicles, particularly affecting brands like Porsche, which has a significant portion of its sales concentrated in the 900,000 to 1.3 million yuan price range [8][9].