Core Insights - American Rebel Holdings, Inc. is leveraging the NHRA Brainerd Nationals to enhance brand visibility and engage with fans through a series of strategic activations and partnerships [1][2][12] Brand Activation and Engagement - The company is set to showcase American Rebel Light Beer, which has rapidly become America's fastest-growing beer, alongside its Champion Safe division at the NHRA Brainerd Nationals [2][12] - A special segment will be filmed for national FOX telecast, highlighting the connection between American Rebel and NHRA fans [2][12] - CEO Andy Ross will perform at the event, aiming to galvanize fans and promote the American Rebel lifestyle [3][4] Product Offerings - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories and 4.3% ABV per 12 oz serving, brewed without corn, rice, or artificial sweeteners [4][22] - The Champion Safe division will showcase American-made safes and conduct a product giveaway, with proceeds benefiting Camp Confidence, a nonprofit supporting children with special needs [5][16] Strategic Partnerships - A new partnership with C&L Distributing will facilitate the launch of American Rebel Light Beer in Minnesota, expanding its distribution to over 2,600 retailers across 35 counties [13][14] - This marks the 13th state in American Rebel's distribution footprint, with plans for further expansion [13][17] Motorsports Alignment - American Rebel's branding will be prominently featured on Tony Stewart Racing vehicles, enhancing brand recognition among motorsports enthusiasts [9][15] - The company aims to create lifelong customers by delivering authentic experiences and premium products that resonate with its patriotic consumer base [18]

Core Viewpoint - American Rebel Holdings, Inc. is leveraging the NHRA Brainerd Nationals to enhance brand engagement, launch its American Rebel Light Beer in Minnesota, and strengthen its relationship with motorsports fans [1][2][11]. Brand Activation and Engagement - The company is set to create a high-energy fan experience at the NHRA Brainerd Nationals, featuring performances and product sampling to foster brand loyalty [3][4]. - CEO Andy Ross will perform at the event, aiming to galvanize fans with patriotic music and promote the American Rebel lifestyle [3][10]. Product Launch and Distribution - American Rebel Light Beer is making its debut in Minnesota through a partnership with C&L Distributing, expanding its distribution to 13 states [11][12]. - The beer is marketed as a premium domestic light lager, containing approximately 100 calories and 4.3% ABV per 12 oz serving, brewed without corn, rice, or artificial sweeteners [4][19]. Community Engagement and Philanthropy - The Champion Safe division will showcase American-made safes and conduct a giveaway, with proceeds benefiting Camp Confidence, a nonprofit supporting children with special needs [5][14]. - This initiative reflects the company's commitment to community impact while promoting its secure lifestyle products [14]. Motorsports Strategy - American Rebel is the title sponsor of the "Battle for the Rebel Axe" at the NHRA event, enhancing brand visibility through motorsports [6]. - The partnership with Tony Stewart Racing features branded cars, reinforcing the brand's connection to the racing community and its patriotic values [8][12]. Future Growth and Market Position - The company aims to position American Rebel Light Beer as America's 1 domestic light lager, with plans for further state launches [15]. - The focus on creating authentic experiences and premium products is intended to cultivate lifelong customers among patriotic consumers [16].