加利福尼亚州卡尔弗城, June 10, 2025 (GLOBE NEWSWIRE) -- 全球领先的互动数字娱乐领域独立开发商与发行商 Snail, Inc. (Nasdaq: SNAL，以下简称 “Snail Games” 或 “公司”) 将在 Steam 平台举办年度发行商促销活动，这是公司今年最具影响力的创收窗口之一。 活动期间，旗下全系列游戏均提供大幅折扣，多款备受期待的新游还将在 Steam Next Fest 期间开启前瞻试玩，充分展现 Snail 持续增长的势头与扩大玩家群体的强劲动力。 Snail Games 的 Steam 发行商促销活动一直是其营收和用户获取的主要驱动因素。去年活动期间，单日平均销量达到非促销期的 1.6 倍。 今年公司旨在突破这一成绩，不仅为主打游戏提供史上最大力度折扣，还将带来更丰富的产品矩阵，涵盖近期新作及内容更新。 这些促销窗口不仅会创造短期营收增长机会，更重要的是为旧有游戏、抢先体验版游戏及新作提供高曝光的流量入口，为长期玩家参与度和持续变现奠定基础。 史上最大力度折扣 在发行商促销活动期间，Snail Games 针对 Bellwright 提供 Steam ...

Core Insights - Snail, Inc. is hosting its annual Publisher Sale on Steam, which is a significant revenue-driving event for the company, featuring deep discounts and anticipated titles [1][2] - The sale is expected to drive daily unit sales to 1.6 times the average of non-promotional periods from the previous year, with the company aiming to exceed this figure [2] - The event serves as both a short-term revenue growth opportunity and a long-term player engagement strategy through the promotion of back catalog titles and new releases [2][11] Discounts and Promotions - The game Bellwright is seeing its highest discount of 20% since its early access launch during the Publisher Sale [3] - The ARK Franchise Bundle, which includes titles like ARK: Survival Evolved, is offered at a 20% discount, while PixARK is available at 57% off [4] - Other titles such as West Hunt and The Cecil: A Journey Beyond are also featured with significant discounts of 50% and 15% respectively [5] Upcoming Titles and Engagement Strategies - Upcoming titles like Robots at Midnight and Echoes of Elysium are highlighted for pre-order and wishlist growth, with demos available to build early audience momentum [7] - Zombie Rollerz: The Last Ship is participating in Steam Next Fest with a live demo to enhance visibility ahead of its release [8] - Survivor Mercs is offered at 38% off with a playable demo to encourage early access growth and feedback-driven development [6] Company Overview - Snail, Inc. is a leading global independent developer and publisher of interactive digital entertainment, with a diverse portfolio of premium games across various platforms [9]

Core Insights - Snail, Inc. has achieved significant milestones in April 2025, focusing on expansions within the ARK franchise, a content milestone for Bellwright, and multiple IP launches under its indie publishing label, Wandering Wizard [1] Group 1: ARK Franchise Developments - The ARK franchise has seen two major content updates, including the return of the seasonal event "Eggcellent Adventure," which aims to enhance player retention and engagement [2] - The launch of the Extinction map in ARK: Ultimate Mobile Edition signifies a strategic move into high-growth mobile markets, aligning with the company's vision of providing premium survival experiences across various platforms [3] - Preparations are underway for the 10-year anniversary of ARK: Survival Evolved, with the upcoming release of the new expansion map DLC, ARK: Aquatica [4] Group 2: Bellwright Update - April 2025 marked the one-year anniversary of Bellwright in Early Access, featuring a major update that introduced significant new content and player-requested features, reflecting the company's commitment to long-term support and scalable IP growth [5] - Notable features in the update include new animal husbandry and advanced resource systems, allowing players to raise livestock and produce essential resources, enhancing the game's economy [6] - Additional enhancements include a full-featured fishing system, exploration improvements, quality-of-life upgrades, and narrative expansions, all aimed at increasing player engagement and retention [7] Group 3: Wandering Wizard Initiatives - Wandering Wizard has expanded its portfolio with the launch of two horror titles, "The Cecil: The Journey Begins" and "Chasmal Fear," showcasing the creativity of independent developers [9] - The acquisition of publishing rights for "Whispers of West Grove" adds another indie horror experience to Wandering Wizard's catalog, aligning with the company's strategy to identify high-potential indie IPs [10] Group 4: Overall Company Strategy - The achievements in April 2025 reflect Snail Games' ongoing execution across its core franchises, emerging IPs, and strategic publishing initiatives, as the company focuses on expanding its global reach and investing in scalable growth opportunities [11]