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Dutch Bros' Loyalty Push: Can it Deliver Repeat Traffic?
ZACKS· 2025-06-11 15:11
Key Takeaways BROS saw Dutch Rewards account for 72% of Q1 transactions, up 5 points year over year. Promos like sticker days drove 1.3% system transaction growth in Q1 2025. The loyalty platform supports expansion, with 160 new shops planned and digital channels scaling.To drive repeat traffic, Dutch Bros Inc. (BROS) is leaving no stone unturned. The company is leaning heavily into its Dutch Rewards loyalty program. The early results of these efforts are also promising. In first-quarter 2025, 72% of syst ...
CAVA Leans Into Loyalty: Can Tiered Rewards Drive Guest Engagement?
ZACKS· 2025-06-11 14:50
Key Takeaways CAVA's loyalty revenues rose 340 bps YoY in Q1, with 50K+ new members joining each week. National Pita Day sparked record traffic and redemptions 130% above internal projections. A new tiered system aims to personalize rewards and unlock targeted upsell opportunities.CAVA Group, Inc. (CAVA) is doubling down on loyalty-driven engagement as a central growth lever, building on the momentum of its reimagined rewards program. In a competitive fast-casual landscape defined by shifting consumer hab ...