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Kraft Heinz becomes NFL's first official condiment partner with 5-year global deal
Fox Business· 2026-03-19 19:12
For the first time ever, the NFL has a condiment partner. The Kraft Heinz Company and the NFL announced a five-year global strategic partnership, uniting one of the world’s biggest food portfolios and the most-watched sports league in the United States to drive fan engagement and food experiences.This partnership not only unlocks premium stadium and game visibility and integrated co-branding marketing, but also limited-edition packaging on Kraft Heinz products and immersive retail activations for the millio ...