（来源：北京商报） 距离2025年9月宣布将业务拆分为"北美食品杂货公司"与"全球风味提升公司"两大独立上市公司过去不 到半年，卡夫亨氏的分拆计划按下了"暂停键"。近日，卡夫亨氏宣布暂停上述分拆计划，并将原计划用 于拆分重组的约6亿美元，转向营销、销售能力建设、研发、产品质量提升及战略性定价调整。 对于这一系列举措，江瀚表示，卡夫亨氏拥有众多标志性品牌但近年品牌老化严重，营销投入可直接刺 激销量回升，相比分拆的一次性成本，营销是持续性投资，能形成品牌资产积累。研发与定价策略的组 合投入契合产业竞争逻辑。研发投入可提升"产品优越性"，增强差异化竞争力。成功关键在于投入的精 准性和组织执行能力，新CEO的快消行业经验是积极信号，但需警惕"投入即增长"的线性思维陷阱。 就暂缓分拆计划、如何实现盈利性增长等相关问题，北京商报记者向卡夫亨氏发去了采访函，但截至发 稿未收到回复。 北京商报记者 郭秀娟 王悦彤 在叫停备受关注的业务分拆计划并转向盈利性增长后，卡夫亨氏管理层的调整也随之而来。近日，卡夫 亨氏宣布，Nicolas Amaya将于2026年2月23日接替Pedro Navio成为北美业务负责人，执掌卡夫亨氏规模 ...

而按照原计划，为简化业务结构，提升品牌资源配置和盈利能力，卡夫亨氏拟于2026年下半年正式拆分为两家 独立上市公司，一家是聚焦北美市场的"北美食品杂货公司"，包括Maxwell House、Oscar Mayer、Lunchables等 品牌；另一家则是名为"全球风味提升公司"的国际业务主体，囊括Heinz、Philadelphia Cream Cheese、Kraft Mac & Cheese等品牌。 2026年1月起出任卡夫亨氏首席执行官的Steve Cahillane表示，"我的首要任务是让业务恢复盈利性增长，这需要 确保所有资源都完全专注于运营计划的执行。因此我们认为暂停分拆相关工作较为审慎，今年将不再承担相关 分拆带来的负面影响"。至于分拆计划是暂缓执行还是无限期暂停，他仅表示"当前外部环境并不利于推进分 拆"。 在叫停备受关注的业务分拆计划并转向盈利性增长后，卡夫亨氏管理层的调整也随之而来。近日，卡夫亨氏宣 布，Nicolas Amaya将于2026年2月23日接替Pedro Navio成为北美业务负责人，执掌卡夫亨氏规模最大的北美市 场业务。公开信息显示，Nicolas Amaya于2001年加 ...

After Kraft Heinz (KHC) announced that it would postpone its breakup into two entities and spend $600 million to improve itself, I believe that the moves could potentially help the company in the longer term. Still, Berkshire Hathaway (BRK.A) (BRK.B), which owned 27.5% of KHC as of January, may still decide to unload its entire stake in the packaged-foods giant, putting a great deal of downward pressure on its shares. Moreover, Kraft Heinz reported discouraging fourth-quarter results, and multiple macro ...

A bloated portfolio of brands is also a crux for Cahillane. Some would argue the stable of brands lacks appeal to Gen Z consumers and/or is left wanting in growth-driven, inspiring innovation.Kraft Heinz’s shares have lost 19% in the past 12 months. More telling, they have shaved 37% off their value in the last five years. Annual sales volumes haven’t risen since a 3.4% increase in 2020 – the results last week showed a 4.1% decline, larger than the previous year’s 3.5% drop.“Maybe a split will make sense at ...

Core Viewpoint - Kraft Heinz is halting plans to split the company, focusing instead on revitalizing growth through a $600 million investment strategy aimed at marketing, sales, and R&D [1][2][7] Group 1: Company Strategy - CEO Steve Cahillane emphasized that the company's challenges are manageable and that the focus will be on rebuilding growth rather than separation [2][3] - The decision to pause the separation plan is based on the belief that resources should be concentrated on executing the operating plan to return to profitable growth [3][5] Group 2: Financial Commitment - Kraft Heinz has committed $600 million to enhance marketing, sales, R&D, product improvements, and pricing initiatives through 2026, supported by a strong balance sheet and $3.7 billion in free cash flow [7] - The investment is expected to accelerate the company's return to profitable growth, reflecting confidence in future opportunities [7] Group 3: Performance Metrics - For the full year 2025, Kraft Heinz reported a 3.5% decline in net sales to $24.9 billion, with organic sales down 3.4% and volume down 4.1% [8] - Adjusted operating income decreased by 11.5%, with significant pressure noted in coffee, cold cuts, frozen meals, bacon, and select condiments due to inflation outpacing efficiency efforts [8][9] - The company faced an operating loss of $4.7 billion, primarily due to non-cash impairment charges [9]

Financial Data and Key Metrics Changes - The company is investing an incremental $600 million to address underinvestment in its brands, aiming to return to organic growth [7][10] - The investment represents approximately 5.5% of the company's top line, indicating a significant commitment to brand support [24] Business Line Data and Key Metrics Changes - The Taste Elevation business has shown good momentum, with 70% of its revenue now gaining market share in the US [27] - Brands like Heinz and Philadelphia Cream Cheese have already shown meaningful improvement in market share due to prior investments [25] Market Data and Key Metrics Changes - The company has seen its overall market share in the US return to levels from three years ago, indicating a recovery in competitive positioning [27] - Emerging markets, excluding Indonesia, are expected to deliver strong growth, with close to double-digit growth anticipated [28] Company Strategy and Development Direction - The decision to pause the spin-off is based on the recognition of short-term opportunities to turn the business around rather than external pressures [11][19] - The focus is on returning to organic growth and enhancing competitiveness through strategic investments in brands and capabilities [10][19] Management's Comments on Operating Environment and Future Outlook - Management acknowledges the challenging operating environment but emphasizes the importance of investing in brands to drive growth [10][19] - The expectation is to exit 2026 with improved trends and to aim for organic growth in 2027 [35] Other Important Information - The company plans to allocate a significant portion of the $600 million investment towards price and product improvements, particularly in the North American Grocery Company [23][25] - The company is also addressing SNAP exposure, which currently accounts for about 13% of its US retail business, and plans to mitigate its impact through strategic pricing [53] Q&A Session Summary Question: Investment levels and industry environment - The CEO confirmed that the $600 million investment is primarily about correcting past underinvestment rather than solely responding to industry challenges [7][10] Question: Pause on separation strategy - The CEO explained that the pause on the spin-off was due to the discovery of significant short-term opportunities to improve the business [16][19] Question: Phasing of investment spending - The CEO indicated that spending would ramp up in the second quarter, with meaningful results expected in the latter half of the year [23][25] Question: Long-term growth algorithms - Management stated it is too early to discuss long-term growth algorithms, focusing instead on returning to organic growth by 2027 [46][47] Question: SNAP exposure and impact - Management acknowledged SNAP as a headwind but emphasized plans to address it through strategic pricing and product offerings [51][53] Question: Value pricing strategy - The CEO outlined that the company would implement promotional activities and price adjustments, with a focus on opening price points [57][58]

Financial Data and Key Metrics Changes - The company is investing an incremental $600 million to address underinvestment in its brands, aiming to return to organic growth [7][10] - The investment represents approximately 5.5% of the company's top line, with a significant portion allocated to price and product improvements [24] Business Line Data and Key Metrics Changes - The Taste Elevation business has shown good momentum, with 70% of its revenue now gaining market share in the U.S. [27] - Brands like Heinz and Philadelphia Cream Cheese have already shown meaningful improvement in market share due to prior investments [25] Market Data and Key Metrics Changes - The company has seen its market share in the U.S. return to levels from three years ago, indicating a recovery in its overall portfolio [27] - Emerging markets, excluding Indonesia, are expected to continue delivering strong growth, with close to double-digit growth anticipated [28] Company Strategy and Development Direction - The company has decided to pause its spin-off plans to focus entirely on returning to growth and optimizing its current portfolio [11][19] - The strategy includes significant investments in marketing, R&D, and sales capabilities to enhance brand performance and consumer engagement [68] Management's Comments on Operating Environment and Future Outlook - Management acknowledges the challenging operating environment but emphasizes the importance of returning to sufficient investment levels to drive growth [10][19] - The expectation is to exit 2026 with improved trends and to aim for organic growth in 2027 [35] Other Important Information - The company is addressing SNAP-related headwinds, with approximately 13% of its U.S. retail business coming from SNAP, which is higher than the industry average [53] - The investment plan includes strategies for opening price points and optimizing promotional activities to better meet consumer needs [52][60] Q&A Session Summary Question: Investment levels and industry environment - The CEO confirmed that the $600 million investment is primarily about correcting past underinvestment rather than solely responding to industry challenges [7][10] Question: Pause on separation strategy - The CEO explained that the decision to pause the separation was based on the discovery of significant short-term opportunities to improve the business [16][19] Question: Phasing of investment spending - The CEO indicated that spending would ramp up in the second quarter, with meaningful results expected in the latter half of the year [23] Question: Long-term growth algorithms - Management stated it is too early to discuss long-term growth algorithms, focusing instead on returning to organic growth by 2027 [46] Question: SNAP exposure and impact - The company has a higher exposure to SNAP than the industry average and is implementing strategies to mitigate its impact [53][54] Question: Value pricing strategy - Management clarified that the investment in value pricing will be phased, with immediate adjustments in promotional activities and longer-term changes in packaging [58][60] Question: Consumer engagement and technology - The CEO emphasized the need to enhance consumer-facing skills and invest in technology to improve brand connection and market presence [68]

Financial Data and Key Metrics Changes - The company is investing an incremental $600 million to correct underinvestment in its brands, aiming to return to organic growth [6][10] - The investment represents approximately 5.5% of the company's top line, indicating a significant commitment to brand support [22] Business Line Data and Key Metrics Changes - The investment will focus heavily on the North American Grocery Company, where there are opportunities for improvement [22] - Brands like Heinz and Philadelphia Cream Cheese have shown meaningful improvement in market share over the last 13 weeks, indicating positive momentum [25] Market Data and Key Metrics Changes - The company has seen a return to market share levels comparable to three years ago across its total portfolio in the U.S. [25] - Emerging markets, excluding Indonesia, have experienced close to double-digit growth, contributing positively to overall performance [26] Company Strategy and Development Direction - The company has decided to pause its spin-off plans to focus entirely on returning to growth and optimizing its existing portfolio [10][15] - The strategy includes a significant investment in marketing, R&D, and sales capabilities to enhance brand performance and consumer engagement [66] Management's Comments on Operating Environment and Future Outlook - Management acknowledges the challenging operating environment but emphasizes the focus on internal opportunities for growth [15][17] - The expectation is to see a change in market trends in the second half of the year, with a goal to exit 2026 with improved growth trajectories [33] Other Important Information - The company has a SNAP exposure of about 13% in its U.S. retail business, which is higher than the industry average, and plans to mitigate the impact of SNAP funding reductions through strategic pricing [51] - The company is committed to maintaining a net leverage of approximately three times while prioritizing investments in the business [45] Q&A Session Summary Question: How does the company view the $600 million investment in relation to the industry environment? - Management believes the investment is primarily about correcting past underinvestment rather than solely responding to industry challenges [6][10] Question: What led to the decision to pause the spin-off? - The decision was based on the discovery of significant short-term opportunities to improve the business, which required full attention and resources [15][17] Question: How will the $600 million investment be phased and allocated? - The investment will ramp up in the second quarter, with expectations for meaningful results in the latter half of the year, focusing on price, product, and packaging improvements [22][24] Question: What is the company's strategy regarding SNAP exposure? - The company plans to address SNAP-related challenges by offering competitive opening price points and smaller pack sizes to attract budget-conscious consumers [51] Question: How does the company plan to improve consumer engagement and retailer relationships? - The company aims to enhance its commercial capabilities and invest in technology to better connect with consumers and stand out to retailers [66]

Core Viewpoint - Kraft Heinz has decided to pause its plans to split into two companies, focusing instead on profitable growth and addressing internal challenges [1][2]. Group 1: Company Strategy - CEO Steve Cahillane emphasized the need to concentrate resources on profitable growth, stating that the opportunity for the company is larger than previously expected [1]. - The company plans to invest $600 million in marketing, sales, and product development instead of proceeding with the split [3]. Group 2: Financial Performance - Kraft Heinz's shares fell by 5.2% in early trading following the announcement of lower quarterly and annual results [2]. - In the fourth-quarter earnings release, the CEO highlighted the strength of the company's balance sheet and free cash flow potential, expressing confidence in future growth opportunities [4].

Financial Data and Key Metrics Changes - In 2025, Kraft Heinz experienced a significant year-over-year decline in both top-line and bottom-line results, with organic net sales pressured by market share losses, particularly in the U.S. retail sector [4][5] - Adjusted EPS for 2025 was $2.60, reflecting a 15% decline compared to 2024, driven by a higher effective tax rate and increased investments in marketing [5][26] - Free Cash Flow improved nearly 16% year-over-year, totaling $3.7 billion, with a Free Cash Flow conversion rate of 119% [5][26] Business Line Data and Key Metrics Changes - Organic net sales in North America retail declined by 5.2%, primarily due to share loss in Lunchables, Spoonables, and frozen meals and snacks [5][6] - Global away-from-home organic net sales decreased by 1.5%, impacted by lower traffic trends in the U.S., although international markets showed growth [6][7] - Emerging markets saw organic net sales increase by 4.6%, driven by double-digit growth in LATAM and East regions, despite a decline in Indonesia [7][8] Market Data and Key Metrics Changes - North America organic net sales declined by 5.4%, with significant losses in the U.S. cold cuts and away-from-home segments [23] - International developed markets experienced a 2.4% decline in organic net sales, primarily due to softness in the U.K. meals categories [24] - Emerging markets' organic net sales increased by 2.2%, with growth in LATAM and East regions offset by a decline in Indonesia [24] Company Strategy and Development Direction - The company aims to return to organic, profitable growth by contemporizing brands, differentiating products, and improving commercial execution [3][4] - A significant investment of approximately $600 million is planned for 2026 to support the operating plan and drive recovery [9][10] - The focus will be on enhancing brand alignment with consumer preferences, improving marketing and sales capabilities, and refining pricing strategies [12][18] Management's Comments on Operating Environment and Future Outlook - The management acknowledged a challenging operating environment with worsening consumer sentiment and industry trends [10][11] - There is a commitment to prioritize resources for executing the operating plan while pausing work related to the company's separation [11][12] - The outlook for 2026 anticipates organic net sales to decline by 3.5%-1.5%, with expectations for gradual recovery in the second half of the year [30][32] Other Important Information - The company plans to increase R&D investments by approximately 20% in 2026 to drive innovation and product superiority [13] - Marketing investments will be raised to approximately 5.5% of net sales, targeting major growth opportunities [16] - The company aims to improve its promotional spend ROI and focus on providing affordable choices to consumers [18][29] Q&A Session Summary Question: What are the expectations for the 2026 outlook? - The company expects organic net sales to decline by 3.5%-1.5%, with a gradual recovery anticipated in the second half of the year [30] Question: How will the company address the challenges in the North American market? - The focus will be on executing the operating plan, enhancing brand alignment with consumer preferences, and improving marketing and sales capabilities [12][18]