Content Consumption Trends - Clips are the primary method for content consumption [1] - Sports games generate approximately 5 to 8 clips that often go viral [1] - Clips commonly achieve distribution that is 1000 times greater than the original content [1]

Apple appears to be winding down support of Clips, with the company removing Clips from the App Store and saying it will no longer be making any updates. https://t.co/Pm0HmzI2I4 ...