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非凡领越点评报告:Clarks线上线下齐发力,新CEO上任大有可为
ZHESHANG SECURITIES· 2026-01-21 12:24
Investment Rating - The investment rating for the company is "Buy" [7] Core Insights - The company is recognized as an excellent international brand operator, with a promising future as it rebounds from a low point. It operates notable brands including Clarks, Bossini, and Testoni, and has established a joint venture to manage the outdoor brand Haglöfs in Greater China. For the first half of 2025, the company reported a revenue of HK$48.1 billion (down 5.7% year-on-year) and a net profit of HK$1.8 billion (up 60.9% year-on-year) [1][4] - Clarks, a 200-year-old global footwear brand, holds a market share of 14.6% in the UK (ranked first) and 1.8% in the US (ranked eighth). The brand's revenue for the first half of 2025 was HK$41.5 billion (down 5.3% year-on-year), accounting for 85.7% of total revenue, with a gross margin of 48.7% (up 0.1 percentage points) [2] - The company is actively expanding its online sales network, with a 9.7% year-on-year increase in online revenue to HK$6.3 billion for the first half of 2025, representing 15.2% of total revenue [3] - The newly appointed co-CEO, Victor Herrero, has extensive management experience and has successfully led the company to profitability, with a 60.9% year-on-year increase in net profit for the first half of 2025 [4] - The company is also focusing on the outdoor segment by enhancing its presence with the high-end outdoor brand Haglöfs, planning to open over 20 stores in Greater China by 2025 [5] - Profit forecasts indicate a positive outlook, with expected net profits of HK$2.1 billion, HK$5.1 billion, and HK$5.7 billion for 2025, 2026, and 2027 respectively, reflecting significant growth [6] Financial Summary - For the first half of 2025, the company reported a revenue of HK$48.1 billion and a net profit of HK$1.8 billion, with projections for 2025-2027 indicating a recovery and growth trajectory [1][6] - The estimated revenue for 2025 is HK$10,466 million, with a projected net profit of HK$208.2 million, marking a significant turnaround from a loss in 2024 [11]