He also described efforts to “reclaim the Third Place” with changes such as returning condiment bars, adding new ceramic mugs and new seating elements, expanding the “Uplift” remodel program, and introducing a new code of conduct designed to prioritize customer and partner experience. Niccol said Starbucks has also closed certain locations that could not meet financial expectations or deliver the desired environment.Niccol framed the “Back to Starbucks” plan as a reset of operational fundamentals, citing cu ...

Starbucks (NasdaqGS:SBUX) 2026 Investor Day January 29, 2026 08:00 AM ET Company ParticipantsAndrew Charles - Managing DirectorBrady Brewer - CEO of Starbucks InternationalBrian Mullan - DirectorBrian Niccol - Chairman and CEOCatherine Park - VP of Investor RelationsCathy Smith - CFODavid Palmer - Senior Managing DirectorJacob Aiken-Phillips - Director of Equity ResearchJohn Ivankoe - Managing DirectorLauren Silberman - DirectorMike Grams - COOSergio Alvarez - Master Coffee DeveloperSharon Zackfia - Partner ...