Market Trends - The fashion industry is seeing a rise in demand for pre-owned items with patina [1] - Brands like Rolex and Levi's are launching certified pre-loved resale programs [1] - Sustainability is a key driver for consumers interested in upcycling [1] - Younger shoppers are attracted to the well-worn look and more affordable price tags of resold items [1] Company Initiatives (Barbour) - Barbour offers repair and re-waxing services for its wax cotton jackets, which cost around $400 new [1] - Customers can receive an $80 store credit for trading in old jackets [1] - Barbour repairs and resells old coats, sometimes with colorful patches or stitching [1]

Core Insights - The article emphasizes a shift in consumer philosophy from "external expression" to "internal support," highlighting the importance of comfort, functionality, and versatility in fashion choices [1][18] - TikTok Shop's latest trend report identifies four major fashion styles for Fall 2025, reflecting consumers' dual pursuit of comfort and individuality [9][18] Consumer Behavior Trends - Consumers are increasingly prioritizing functional, versatile, and comfortable clothing, with significant sales growth in categories such as outerwear, denim, and loungewear [7][18] - Specific data shows that outerwear for both men and women has seen year-on-year increases of over 360% and 190% respectively, while loungewear categories have surged by over 600% [7] Fashion Styles - **City Trek Style**: Represents a blend of urban and outdoor lifestyles, gaining over 50 billion exposures on TikTok, emphasizing lightweight and protective clothing [10] - **Cloud Comfort Style**: Focuses on tactile experiences with soft fabrics, achieving over 30 billion exposures, catering to the desire for warmth and elegance [12] - **365 Core Style**: Captures the minimalist and retro trends favored by Gen Z, with a fivefold increase in exposure, highlighting the value of basic items [14] - **Stealth Edge Style**: Reflects a shift towards understated luxury, with 140 billion exposures, showcasing high-quality materials and craftsmanship [16] Industry Implications - The insights from TikTok Shop provide essential guidance for retailers in inventory and marketing strategies, particularly in functional outerwear and loungewear categories [18][19] - The report serves as a strategic tool for the fashion industry, helping participants understand evolving consumer demands for functionality, versatility, and comfort [18][19] Conclusion - TikTok Shop's approach connects trends with consumer behavior, fostering a vibrant fashion ecosystem that benefits users, creators, and brands alike [21][22]