Core Insights - Digital Brands Group, Inc. is launching a strategic initiative to expand its presence in the Name, Image, and Likeness (NIL) college apparel sector, which is part of a global licensed sports merchandise market projected to grow from $36.4 billion in 2024 to $49.0 billion by 2030 [1]. Expansion Strategy & Competitive Positioning - The company has signed an exclusive three-year private label manufacturing agreement with Yea Alabama, the official NIL program of the University of Alabama, allowing DBGI to design, manufacture, and distribute collegiate apparel exclusively through university-affiliated channels [2]. - The initial product line is available now, with plans for new capsule collections to be released in October, November, and December 2025 [3]. - The CEO of Digital Brands Group likens the company's model to "the Warby Parker of collegiate apparel," emphasizing a direct-to-consumer, data-driven approach [3]. Next Phase - The company is in discussions to replicate the Alabama partnership model with additional universities, offering benefits such as private label manufacturing, equity alignment, support for female student athletes, and agility through consumer data [4][5][6]. - Each partnership will provide university right holders with a private label manufacturing advantage, allowing for high-quality collegiate apparel at lower prices compared to traditional offerings [4]. - The initiative aims to create unique partnerships that align interests and provide upside participation for university right holders, particularly focusing on generating opportunities for female student athletes [5].

Core Viewpoint - Digital Brands Group, Inc. is launching a strategic initiative to expand its presence in the Name, Image, and Likeness (NIL) college apparel sector, which is part of a global licensed sports merchandise market projected to grow from $36.4 billion in 2024 to $49.0 billion by 2030 [1]. Expansion Strategy & Competitive Positioning - The company has signed an exclusive three-year private label manufacturing agreement with Yea Alabama, the official NIL program of the University of Alabama, allowing DBGI to design, manufacture, and distribute collegiate apparel exclusively through university channels [2]. - The initial product line is available now, with plans for new capsule collections to be released in October, November, and December 2025 [3]. Next Phase - The company aims to replicate the Alabama partnership model with additional universities, offering benefits such as: 1. Private Label Manufacturing Advantage, providing high-quality collegiate apparel at lower prices [4]. 2. Equity Alignment, where universities become equity partners, creating a unique alignment of interests [5]. 3. Support for female student athletes, with 20% of every purchase going to female student athletes through the university's NIL fund [5]. 4. Agility and Consumer Data, enabling faster and trend-responsive collections through a nimble supply chain [6]. About Digital Brands Group - Digital Brands Group operates a variety of apparel brands through both direct-to-consumer and wholesale channels, focusing on a digitally native-first vertical brand model [7].