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Should You Buy, Sell, or Hold Reddit Stock Before Q3 Earnings Release?
ZACKS· 2025-10-28 15:46
Core Insights - Reddit (RDDT) is expected to report third-quarter 2025 revenues between $535 million and $545 million, reflecting a year-over-year growth of 54% to 56% with a midpoint of 55% [1] - The Zacks Consensus Estimate for revenues stands at $549.69 million, indicating a year-over-year growth of 57.80% [2] - Earnings per share are estimated at 52 cents, showing a significant year-over-year growth of 225% [2] Revenue Drivers - Increased ad sales and growing AI initiatives are anticipated to positively influence Reddit's third-quarter performance [3] - The advertising business is benefiting from innovations in ad products, automation, and tools like Reddit Insights and Community Add-Ons, which are expected to enhance advertiser performance [3][4] - Reddit Answers has seen substantial growth, with weekly users increasing from 1 million to 6 million, contributing to improved ad revenues [4] International Expansion - Reddit's international expansion, supported by machine translation in 23 languages, is a key growth driver, reaching new markets in Asia, Europe, and Latin America [5] Competitive Landscape - Reddit shares have increased by 34.2% year-to-date, outperforming the Zacks Computer & Technology sector and the Zacks Internet - Software industry [7] - Compared to peers like Meta Platforms, Pinterest, and Snap, Reddit has shown stronger performance in the advertising space [8] Stock Valuation - RDDT is trading at a premium with a forward Price/Sales ratio of 15.46X, significantly higher than the industry average of 5.63X and its peers [11] - The company's expanding portfolio has driven a 47% year-over-year increase in ARPU to $4.53, indicating effective monetization strategies [13] Product Innovations - The introduction of Dynamic Product Ads and automation tools has attracted more advertisers, enhancing campaign performance and ARPU [14] - New features like Reddit Pro and Community Intelligence tools have improved user engagement and brand interaction [16] Future Outlook - Reddit's prospects are bolstered by an expanding advertising business, a growing client base, and enhanced user experience through upgraded features [20]
Reddit Expands Ad Platform With New Suite: Can the Launch Pay Off?
ZACKS· 2025-06-18 18:26
Core Insights - Reddit (RDDT) is enhancing its advertising business by leveraging real-time community engagement to provide strategic insights for brands, gaining traction among advertisers seeking authenticity and scale [1][4]. Advertising Business Development - Reddit launched Community Intelligence, a suite that allows marketers to monitor live conversations across subreddits, analyze sentiment, and optimize campaign decisions, transforming the platform into a dynamic planning engine [2]. - In Q1 2025, Reddit's advertising revenue reached $358.6 million, a 61% increase year-over-year, with performance campaigns making up 60% of total ad spend, indicating strong growth among mid- and lower-funnel advertisers [4][10]. User Engagement Metrics - User engagement on Reddit is robust, with Weekly Active Users at 401 million and Daily Active Uniques at 108 million, both reflecting a 31% year-over-year increase, which is a key driver for advertising growth [3][10]. Competitive Landscape - Reddit faces significant competition from Alphabet (GOOGL) and Meta Platforms (META), both enhancing their AI-driven advertising capabilities. Alphabet's Google Ads and YouTube offer large-scale performance marketing, while Meta strengthens its advertising tools across its platforms [6][7]. Valuation and Market Performance - Reddit's stock has declined 18.1% year-to-date, contrasting with a 1.6% return for the broader Zacks Computer & Technology sector and a 13% increase in the Zacks Internet - Software industry [8]. - The forward 12-month Price/Sales ratio for Reddit is 11.8X, significantly higher than the sector average of 6.36X, indicating a premium valuation [12]. Earnings Estimates - The Zacks Consensus Estimate for Q2 2025 earnings is 19 cents per share, an improvement from a loss of 6 cents per share in the same quarter last year. For fiscal 2025, the earnings estimate is $1.21 per share, up from a loss of $3.33 per share in fiscal 2024 [15].